Blog

Designing your survey may seem simple enough, but without due care, pitfalls like ambiguous questions can harm your survey’s accuracy and reliability. We show what they are and how to avoid them.

With statistics demonstrating that for every customer complaint you receive, there are another 26 who are unhappy but choose to remain silent, the lik...

Bridge the gap between information and action with our new Dashboards and Sentiment Analysis, helping users extract trends and uncover hidden insights from their data, saving them valuable time.

To deliver the best CX, your teams need the right people, to receive the right information, at the right time. This is where CX dashboards can help. We show you 3 dashboard types you should know.

While most people recognise how important employees are to their organisation, less consideration is often given to staff loyalty. We show why employee loyalty is vital and ways to improve it.

From your subject matter and audience to considerations around form and functionality. There is lots to think about when you’re building a survey dashboard. Get on track with our best practice tips.

Surveys are great to gather data, but gaining insights can be time-consuming, if scattered across different tools. We explore the benefits of managing data collection and visualisation in one place.

A healthy response rate is only half the battle to uncover valuable survey insights. To get to data that really matters, you need to sort and analyse that data effectively too. Our blog shows you how.

Customer retention is vital, as happy and loyal customers contribute hugely towards an organisation’s long-term revenue and growth with positive referrals. We show how to improve their retention.

In today’s competitive world the value of a strong company culture cannot be overstated with the benefits of a happier, more engaged workforce typical...

Given the increasingly complex challenges that organisations face, accurate and reliable data is vital to enabling them to make more informed choices. We explore how decision-making surveys can help.

In todays, data driven world, organisations rely on information more than ever before to make decisions. Yet not all data created is equal. We show how understanding hard and soft data is vital.

What makes some organisations effortlessly stand out, engaging and delighting their customers at every touchpoint? We explore frictionless customer experience, which provides the answer to this.

While you may be forgiven for thinking that anonymous and confidential surveys are the same, the fact is they’re not. We examine these different approaches and when it’s best to use each survey type.

Lead generation surveys are a fantastic tool to gain a greater insight into what your prospective customers need and increase future sales. We explore these surveys and their value to your business.

Staff feedback is amazingly powerful. When performed effectively it can grow and develop your employees and boost communications and trust throughout your organisation. We show how to develop it.

From business analytics to scientific research, the collection and analysis of data is at the heart of today’s critical decision-making. We explore how observational data fits in with this.

For any organisation to be successful and maintain it, good customer experience should be at the heart of everything they do. We show how measuring, analysing and improving customer satisfaction helps

Given that your survey title is the first thing potential respondents see, it needs to be as compelling as possible for them to participate. We show how to devise a good survey title name.

By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.

Healthcare is vital for everyone, and the quality of our healthcare experiences can significantly impact our well-being and life-chances. We show how patient feedback can improve these experiences.

Given how much staff bring to a business, it shouldn’t be hard to appreciate how much their performance can impact its success or failure. Learn how to measure, evaluate and improve staff performance.

Probability sampling runs on the principle of randomness, where every individual within a population has an equal, but low chance of selection, for unbiased and more accurate results. We reveal more.

Students have a lot of great ideas to help you make the right improvements. But you can only achieve that with a healthy survey response rate. We reveal tips to boost student engagement and interest.

The ability to deliver a great customer experience is crucial for success, as it’s not only what you sell, but how you treat customers and make them feel. We show how the 5 C’s are vital to this.

If you’re to build a successful product or service, you either need to be solving some sort of problem or meeting a specific user need. We explore how surveys can improve usability testing.

In an increasingly competitive marketplace, organisations of all shapes and sizes must continually adapt and improve if they’re to stay ahead. We show how feedback loops can help your business.

For marketers, knowing exactly how your customers view your brand and what improvements you need to keep them happy and buying more is vital. We show how different surveys can help your marketing.

Surveying everyone in large populations is impractical. Survey sampling can help, acting as a magnifier for studying large populations in more manageable slices. We explore the representative sample.

While your customers are vital to driving your revenue, your employees are equally crucial to keeping those customers happy and attracting new ones. We explore how employee lifecycle surveys help.

With more options available to customers than ever before, the need to stand out from competitors has become vital. We show how to gain a competitive edge with a customer success program.

Whatever your type of training and its aims, it’s likely to be a significant investment, so you’ll want to get it right. We show how running training surveys can help you with this.

The Net Promoter Score (NPS) is a popular metric that people are always looking to get more value from. Yet many people don’t appreciate the benefits of negative NPS feedback in helping them improve.