Run powerful feedback programmes without research-suite complexity
Give every team the tools they need to turn responses into action.
Why choose SmartSurvey over QuestionPro?
Get the insights you need faster
Launch surveys, collect and analyse results, all without needing a research team or platform specialist.
Make feedback work for every team
Marketing, Research, CX, HR and ops teams can build and manage surveys without relying on one power user.
Grow your programmes as you scale
Add users, departments and use cases without adding complexity, cost or admin burden on your team.
Get more from feedback collection
Close the loop with alerts, dashboards and case tools built to turn every reply into visible action.
SmartSurvey vs QuestionPro
| Capability | SmartSurvey | QuestionPro |
|---|---|---|
| Branded surveys |  |
|
| Advanced logic and personalisation | |
|
| Email, SMS, QR, website and offline collection | |
|
| Sentiment analysis | |
|
| Thematic analysis | |
|
| TURF analysis | |
|
| Live shareable dashboards | |
|
| Multi-user collaboration | |
|
| Global panels | |
|
| Auto-translate surveys | |
|
| Auto-translate responses | |
 |
| 297+ integrations | |
|
| Cyber Essentials Plus | |
|
| WCAG 2.2 AA accessible themes | |
|
| NHS Friends and Family Test (FFT) | |
|
| Consultation Hub | |
|
| Entities for hierarchical reporting (coming soon) | |
|
| Cost | ££$$ | £££$$$ |
Build better surveys without the wait
Create surveys with logic, piping and multi-channel distribution.
Add logic and branching to any survey
Guide respondents based on what they answer.
Personalise with piping and variables
Insert names, locations or prior answers inline.
Distribute across email, SMS and web
Reach respondents wherever they are most active.
Analyse text responses with AI assistance
Understand what respondents say without reading every comment.
Spot sentiment across all responses
See instantly whether feedback is positive or not.
Group comments by theme automatically
Find recurring issues without reading each reply.
Track how themes change over time
Spot what is improving and what still needs work.
Share insight quickly with live dashboards
Keep every stakeholder aligned without exporting spreadsheets.
Build live dashboards for any audience
Show the right data to the right stakeholder.
Filter results by team, segment or date
Compare performance across groups or time periods.
Track trends and changes over time
See how feedback shifts across departments.
Act on feedback faster not just collect it
Translate insights into prioritised actions, not just reports.
Trigger alerts for specific responses
Flag the moment a response arrives.
Turn responses into follow-up actions
Create a case from a response and assign an owner to close the loop.
Assign cases to owners across your team
Make sure every issue gets tracked and resolved.
Customer testimonials
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Frequently asked questions
SmartSurvey is focused on helping teams collect, analyse and act on feedback quickly. It combines advanced survey creation, multi-channel distribution, AI-assisted analysis, live dashboards and case management in one platform. Any team, not just specialist researchers, can run high-quality feedback collection programmes without the complexity of a full research suite.
QuestionPro is a broad insights platform with strong specialist research, panel, community and UX research capabilities. SmartSurvey focuses on helping organisations collect, analyse and act on feedback quickly, with strong survey tools, dashboards, AI analysis, governance and team-friendly workflows.
SmartSurvey is designed for teams that need powerful survey capabilities without specialist research complexity. Marketing, CX, HR and operations teams can all build and manage surveys, share dashboards and act on responses without depending on one technical user. If your team needs fast, practical feedback programmes, SmartSurvey is a strong fit.
Yes. SmartSurvey offers AI-assisted sentiment and thematic analysis, helping teams understand open-text responses faster and identify recurring themes without reading every comment individually.
Yes. SmartSurvey can help new customers move existing surveys and set up feedback workflows. For larger migrations, managed services can support survey rebuilding, dashboard setup and programme configuration. Book a demo to talk through your migration needs.
Yes. SmartSurvey integrates with Salesforce and HubSpot for contact data, Power BI for reporting, and supports API and webhook access for custom connections. You can also embed surveys directly into websites and apps. With 297+ integrations available, it is straightforward to connect feedback data to the systems your team already uses.
Yes. SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited. Data is encrypted in transit using TLS and at rest using AES. SmartSurvey is GDPR compliant and offers localised data storage options, including UK-hosted data for organisations where data residency matters.
Yes. You can book a personalised demo and start a trial to explore SmartSurvey before making any commitment. Book a demo to see how SmartSurvey fits your team's feedback workflows before committing to a contract.
Pricing depends on your requirements, including the number of users, responses and features you need. Visit our pricing page to view our survey and feedback programme plans. From there, you can either start a trial or book a demo with our team to get more information on custom plans tailored to your needs.
