Blog

Discover how to effectively use B2B surveys to gather insights, improve customer retention, and drive business growth with practical tips and strategies.

Learn how to effectively gather and act on employee feedback to boost engagement, improve workplace culture, and enhance overall organisational success.

Discover the importance of citizen engagement, its benefits, key principles, challenges, and how the public can actively participate in shaping their communities.

Discover how to choose the right survey tools for your business, with tips on features, customisation, integration, and security to boost customer insights.

Discover the importance of exit surveys, how they help improve employee retention, and tips for conducting effective surveys in your organisation.

Great planning, design and execution is crucial to successful research; find out make makes a good survey questionnaire in this comprehensive guide.

It’s crucial to be able to measure your customer experience. This is because if you don’t know how easy, satisfying and enjoyable your customers find...

What is the employee experience today, why does it matter, and how do you improve it for enhanced workplace satisfaction and productivity? Let's find out.

Discover the importance, benefits and methods of obtaining customer feedback, to integrate it into business to grow satisfaction and drive improvement.

Discover the importance of customer effort score (CES) in enhancing customer loyalty and satisfaction. Learn how to measure, interpret, and improve CES effectively.

Email remains a popular survey distribution method, and in this blog we discover how writing engaging subject lines for survey emails can get more people to open and take your survey.

Returning business helps drive business success, so understanding how to measure customer loyalty and make essential improvements is vital.

Screening questions (or screeners) can be placed at the start of your questionnaire to determine which respondents are a good fit to complete your survey.

Humans are social creatures, our brains wired to connect with others. We can serve this desire to bond and belong by focusing on customer engagement.

Think about all the people you've met and how quickly you decided whether you wanted to see them again. The same principle applies to customer relationships.

Best practice advice from the initial design and question choice of your survey to distribution and reporting of results.

Regularly engaging and collecting feedback from your staff, can make a big difference to their happiness and your business success. We look at how an employee perception survey can help you.

The days of a one-size-fits-all B2B marketing strategy are long gone. We show how market segmentation backed by feedback can help you to better understand, engage and convert your customers.

When it comes to your business success, achieving and maintaining as high a net promoter score (NPS) as you can is crucial. We outline five ways to improve your NPS.

Given that surveys are one of the most effective ways to get data and insights, you’ll want to maximise their quality and reliability, which ethical survey practices can help with. We show you how.

Customers that fully adopt your products are more likely to become your long-term advocates. So, you’ll want to understand the benefits of customer adoption for your business. Our blog shows you.

From enabling more accurate and reliable data to helping to increase customer personalisation, trust, loyalty and more. There’s lots you can gain from zero-party data. We explore it in more detail.

For any business, no matter how big or small, feedback is the lifeblood for growth and improvement. We explore feedback culture in more detail including its benefits and how to build one.

It can be challenging to get to the crux of your survey data, unless you have the means to track and analyse all your key survey findings in one place. We show examples of how survey dashboards help.

While inclusion is crucial for nurturing a more diverse workplace and addressing inequalities in many industries, it’s also vital to building stronger, more representative surveys. We show you how.

Getting staff to perform to the best of their abilities is crucial. We show how tracking and measuring their performance with the right KPIs, metrics and employee survey dashboard is vital to this.

Sometimes you may need to research hard to reach groups, which is where snowball sampling can be really effective. We explore everything you need to know.

From how easy it is to navigate, to how simple it is to use. There’s lots to think about when it comes to the user experience for a product or service. We explore key metrics and KPIs to measure UX.

From increased user confidence and trust to enhanced data reliability, decision-making and more. We investigate the many benefits of a branded surveys dashboard.

Given the many choices consumers face every day, have you ever wondered why we choose one product over another? Well, that all starts with a product concept, which we will go on to explore.

It can quickly become overwhelming trying to manage and make sense of large volumes of data, unless you can sift through, digest and interpret it effectively. We show how a feedback dashboard helps.

The features and functionality provided by your customer experience survey dashboards will have a major bearing on the success of your CX programme. We explore 8 features your CX dashboard needs.

From increased customer churn to lost business revenue. There’s a lot that can happen if your customers are unhappy. We explore how to better identify them, so you can take steps to reduce this.