Ready to switch from SurveyMonkey?
Say hello to better tools and support.
What makes people switch from SurveyMonkey to SmartSurvey? Here are 3 big reasons...
Smarter insights with AI that goes beyond the basics
Sentiment analysis, automatic thematic categorisation, multi-language translation, and adaptive follow-up questions - all powered by AI. Get deeper better insights, faster.
Fanatical UK support
from real people
Get in touch by phone, live chat or email, you’ll be speaking with experts who know their stuff, respond fast, and genuinely want to help.
Transparent pricing: know what you are paying for
See exactly what you're paying for from day one. No unclear tier changes or mysterious add-ons. Fair, predictable pricing you can budget around.
Don’t just take our word for it
“Would recommend this over Survey Monkey any day! Keep up the great work especially the support teams who work there.”
(Trustpilot review)
“SmartSurvey is a great platform for research surveys. It’s easy to choose the question formats and editing and the resulting generated graphs and diagrams and super useful for reports. Highly recommend!”
(Trustpilot review)
“A really good survey tool.
Better than SurveyMonkey.”
(Trustpilot Review)
“Smartsurvey helps collect and summarise data in ways which would take ages using spreadsheets or other types of product. It is an invaluable tool!”
(Verified G2 Review)
“There is no better tool I have used than SmartSurvey for business surveys. It offers what business needs and more and has been very instrumental to our business.”
(Verified G2 Review)
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Save your time and money with SmartSurvey
| Category |  |
SurveyMonkey |
|---|---|---|
| Cost | ££ | £££ |
| Response cost | £ | £££ |
Everything SurveyMonkey has and a ton more
| Features | |
SurveyMonkey |
|---|---|---|
| Custom branding |  |
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| Advanced skip logic | |
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| Multiple file export types | |
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| Role-based dashboards | |
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| Omnichannel feedback management | |
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| Thematic & Sentiment Analysis | |
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| AI Adaptive Surveys | |
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| AI Survey Translations | |
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| Case Management | |
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| Premium integrations across all plans | |
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| WCAG 2.2 AA compliant | |
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| Custom HTML email invitation | |
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| Price match guarantee | |
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| Data stored securely in UK | |
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| UK-based AI model | |
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| A-grade SecurityScorecard rating | |
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Human support that’s always there for you
| Category | |
SurveyMonkey |
|---|---|---|
| UK-based support team | |
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| Free migration assistance* | |
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| Enterprise Custom SLAs | |
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SmartSurvey has been designed to enable your team to understand and act on feedback, faster
Reduce feedback analysis time by 50% with AI
Quickly transform thousands of comments into clear, actionable insights. Our AI automatically identifies key themes and sentiment across your feedback. Spend less time analyzing and more time making informed decisions.
Create beautiful surveys
Create professional surveys that match your brand. Add smart logic so each survey adapts to individual respondents, giving you better data and higher completion rates.
Close the feedback loop
Create cases from responses that need follow-up. Assign cases to your team, track status, and communicate with respondents in-app.
Turn survey data into actionable insights
Dashboards bring all your survey data together in one place. View charts from multiple surveys side-by-side, compare results across touchpoints, and share live insights with stakeholders instantly.
Trusted by leading brands worldwide
Frequently asked questions
Summary: SmartSurvey offers comparable survey features with stronger enterprise capabilities, UK data residency, and AI-powered insights that help teams act on feedback faster.
Highlights
- AI-powered analysis: thematic categorisation, sentiment analysis, translations, and adaptive follow-up questions
- Advanced skip logic, piping, and survey personalisation
- Live dashboards and trend charts for real-time insights
- Case management for closing the feedback loop with respondents
- UK data storage with ISO27001, Cyber Essentials Plus, and A-grade SecurityScorecard rating
- Premium integrations across all plans including Salesforce, HubSpot, Microsoft Dynamics, Teams, and Slack
- WCAG 2.2 AA accessibility compliance
- UK-based support team with phone, live chat, and email across all paid plans
Quick comparison
Summary: For teams needing enterprise security, UK compliance, and AI that genuinely saves time, SmartSurvey delivers more value. You get the survey features you expect plus capabilities SurveyMonkey doesn't offer.
Choose SmartSurvey if:
- You need UK data storage for compliance, data sovereignty, or client requirements
- You want AI that reduces analysis time by 50% with auto-categorisation and sentiment analysis
- You require enterprise-grade security with ISO27001, Cyber Essentials Plus, and an A-grade SecurityScorecard rating
- You need to close the feedback loop with case management and follow-up with respondents
- You value speaking with real people based in the UK for support
- You work in regulated sectors (NHS, government, finance, education)
- You want premium integrations without paying extra for them
- You need WCAG 2.2 AA accessibility compliance
Summary: SmartSurvey includes several enterprise and AI capabilities that aren't available with SurveyMonkey.
AI capabilities
- AI adaptive surveys: Automatically generate intelligent follow-up questions based on responses
- AI translations: Translate surveys and responses into multiple languages instantly
- UK-based AI model: Your data never leaves the UK, even for AI processing
Enterprise features
- Case management: Track and follow up on individual responses with team workflows
- WCAG 2.2 AA compliance: Full accessibility built in, not an add-on
- Custom HTML email invitations: Complete control over email design
- Premium integrations on all plans: Salesforce, HubSpot, Dynamics available without upgrade
Security and compliance
- UK data storage as standard: All data and backups stored securely in UK data centres
- A-grade SecurityScorecard rating (98/100): Independently verified security posture
- G-Cloud approved: Pre-vetted for UK public sector procurement
- FSQS certified: Meets financial services compliance standards
Support
- UK-based support team: Phone, live chat, and email from people who know their stuff
- Free migration assistance: We'll help you move from SurveyMonkey at no cost
- Enterprise custom SLAs: Tailored support agreements for business-critical programmes
Summary: If UK data residency, better security, or AI-powered insights matter to your team, switching makes sense. We make migration straightforward with free assistance.
Reasons to switch:
Your data needs to stay in the UK: If you work with NHS data, government information, or clients requiring UK data residency, SmartSurvey stores everything in UK data centres as standard. Even our AI processing happens in the UK.
You need enterprise-grade security: SmartSurvey's ISO27001, Cyber Essentials Plus, and A-grade SecurityScorecard rating (98/100) meet stringent compliance requirements. Perfect for regulated industries or enterprise procurement.
You want AI that actually saves time: Cut feedback analysis time in half with AI-powered thematic categorisation and sentiment analysis. Add adaptive follow-up questions and instant translations to collect better insights faster.
You need to close the feedback loop: With built-in case management, you can track which responses need follow-up, assign them to team members, and ensure nothing falls through the cracks.
You want better support: Speak with real people in the UK via phone, live chat, or email. No chatbots, no overseas call centres.
Migration support:
- Free migration assistance included
- We'll help export your surveys and import them into SmartSurvey
- Full data export options (CSV, XLSX, JSON, SPSS, PDF)
- Training resources and onboarding support
Summary: Yes, SmartSurvey is built for enterprise with security certifications, governance controls, and scalability that match what IT and compliance teams expect.
Security and compliance
- Certifications: ISO27001, Cyber Essentials Plus, GDPR compliant, HIPAA-ready with appropriate controls
- Government approved: G-Cloud supplier and Crown Commercial Services partner
- Financial services: FSQS certified for meeting top compliance standards
- Security rating: A-grade SecurityScorecard (98/100)
- Encryption: AES at rest, TLS 1.2+ in transit
- Data residency: UK-based as standard (your data never leaves UK soil)
Access and governance
- SSO/SAML: Integrate with Active Directory or identity providers
- Role-based access control: Granular permissions for teams
- Audit logs: Track who did what and when
- IP restrictions: Limit account access to approved networks
- 2FA: Two-factor authentication available across all plans
Scale and reliability
- Uptime: 99.9% with status page monitoring
- Capacity: Built to handle millions of responses and traffic spikes
- Integrations: Connect to Salesforce, HubSpot, Dynamics, Teams, Slack, and 297+ other platforms
Enterprise workflows
- Case management: Close the feedback loop with the ability to communicate with respondents in-app and team assignments
- Shared dashboards: Give stakeholders real-time access to insights
- Custom SLAs: Tailored support agreements for business-critical programmes
- Managed services: Our team can design, deploy, and manage surveys for you
Summary: Enterprise-grade security with UK hosting, encryption, and compliance tooling trusted by regulated industries.
Security and compliance
- Certifications: ISO27001, Cyber Essentials Plus; GDPR and HIPAA compliant
- Government approved: G-Cloud approved supplier and Crown Commercial Services partner
- Financial services: FSQS certified for meeting top compliance standards
- Encryption: AES encryption at rest; TLS 1.2+ in transit
- Identity: SSO (SAML/Active Directory), role-based access control, user activity audit logs
- Data residency: UK-based data storage as standard
Whether you're running a single survey or coordinating feedback across your entire organisation, SmartSurvey delivers the reliability you need when it matters most.
- Uptime: 99.9% uptime with status page monitoring
- Scale: Built to handle millions of responses and traffic spikes
- API limits: generous defaults; enterprise upgrades available
Summary: Fast rollout and guided onboarding for our enterprise plans.
Getting live
- Time-to-value: days for simple setups; weeks for complex CX/SSO
- Managed Services: our managed services team help you design and deploy surveys quickly handling everything from survey creation to distribution and custom dashboards
- Support: help guides and tickets and phone support on all paid plans. Live chat support on Business plans upwards, custom SLAs available on Enterprise plans
- Resources: extensive knowledge base, 150+ survey templates covering Customer experience, Employee experience, education, human resources, product, recruitment, events, hospitality and many more.
Summary: SmartSurvey matches SurveyMonkey's research capabilities while adding features that academic and market researchers rely on, including offline surveys, advanced exports, and deeper analysis tools.
Advanced survey design
- Logic: Complex branching, page skip, piping, custom variables
- Randomisation: Question and answer randomisation for unbiased research
- 24+ question types: Matrix, ranking, sliders, semantic differential, continuous sum, heatmaps, file uploads
- Multi-language: Multiple translations with right-to-left support
Data collection flexibility
- Offline surveys: Collect responses on tablets or phones without internet, perfect for field research, events, or rural areas
- Kiosk mode: Lock down devices for secure public data collection
- Omnichannel: Web, email, SMS, QR codes, embedded surveys, popups
- Anonymous responses: IP stripping and privacy controls for sensitive research
Analysis and exports
- SPSS exports: Direct export format for statistical analysis
- Raw data access: CSV, XLSX, SAV, TSV
- AI-powered analysis: Cut analysis time in half with automatic thematic categorisation and sentiment analysis
- Text analysis: Built-in tools for qualitative coding and word clouds
- Cross-tabs: Compare responses across different segments
Research-specific features
- Academic pricing: Discounted rates for students and universities
- Long-term data storage: Keep research data secure with UK-based hosting
- Compliance: ISO27001, Cyber Essentials Plus, GDPR compliant
- Data sovereignty: UK data storage meets research ethics requirements
- No response limits: Collect as much data as your research needs
When SmartSurvey works better:
- When you need to analyse large amounts of feedback quickly and accurately
- Field research requiring offline data collection
- Studies with UK data residency requirements
- Projects needing SPSS integration
- Research with extensive qualitative analysis
- Academic work requiring transparent, predictable costs
- Studies in regulated sectors (NHS, government)
