Blog

Customers no longer solely judge products and services on their price and performance but every experience they’ve had with that product or service. That’s why unified customer experience is crucial.

Left unchecked nonresponse bias can be a major source of error in your survey data, harming its accuracy and quality. We show how to reduce it in your surveys.

Although firms can’t operate without the vital components of customers and employees, staff are often not nurtured as attentively as customers. We explore how to address this with employee surveys.

When it comes to sales and business success, building, maintaining and growing a customer base is crucial. Yet it’s difficult without ongoing feedback. We show how customer surveys can boost sales.

Despite the growth of technology and automation, the need for human empathy and communication remains crucial. We show how to maintain it by supporting your staff with surveys and other initiatives.

Having explored why student voice surveys matter for the education industry, in the first of our two-part education special, we now explore key areas to survey in schools, colleges and universities.

Many new products fail due to a lack of preparation prior to launch. We investigate how to avoid this and maximise your success by using surveys for concept testing.

Everyone wants to be happier at work and there’s lots of benefits of a happier workforce for employers too. We explore how to achieve this through activities including surveys.

While keeping your survey clear and concise is important for any respondent audiences, it’s even more vital for skim readers. We offer tips on making your survey more appealing to skim readers.

Your customer experience is one of the most important areas for your business, including how you close the loop on feedback. Read on to discover more about why this matters to your business.

The quality of education we receive is a major determinant in what we achieve in life, with student feedback crucial to maintaining these standards. We explore how student voice surveys can help.

It pretty much goes without saying that quality survey questions are the basis for the success of your online questionnaire. If your objective is to f...

When it comes to tools to get people to buy from you, case studies are a great way to turn hesitant leads into customers. Yet you cannot do this without good data, which is where surveys come in.

While many organisations recognise the benefits of employee engagement, fewer are clear about the vital role that their leaders must play in this process. We explore this and the role of surveys.

Good customer feedback is the key to helping organisations shape experiences that will keep customers coming back for more. We show how Likert scale survey questions can help you on this journey.

Customer experience and user experience are among today’s most popular business concepts. We reveal how understanding the differences between them is vital to make the improvements you need.

From the bias of those creating your survey, to the preconceived opinions of those taking it. There’s probably a lot more types of bias than you might realise. So, we help investigate them for you.

No matter what type of event you’re looking to run there’s lots to think about in terms of planning. So, the more information you can get upfront the better. We explore how event surveys help.

For any organisation that wants to succeed, gaining employee trust, so that everyone pulls in the same direction is vital in determining their future success. See how ongoing survey feedback helps.

When it comes to improving your service delivery, your ticket management system is crucial. So, you need it to be performing as well as it can be. We show how ongoing survey feedback can help this.

While customer satisfaction measures a customer's attitude towards a product, service, or brand, customer loyalty focuses on the behaviours and attitudes that demonstrate loyalty. We explore both.

QR code surveys are growing more popular, as they extend the use case options for survey distribution, helping you to reach more respondents. We show why it’s a great survey distribution alternative.

The need to better understand your patients’ experiences and their satisfaction has never been more crucial. Get your feedback activity on track with our patient satisfaction survey questions.

For times when random sampling isn’t possible or practical, a non-probability sampling approach like convenience sampling can be hugely beneficial. We explore everything you need to know about it.

With the peak school summer holiday season fast approaching, it’s essential to be collecting feedback from your customers, so you can ensure you’re delivering everything you can for them.

While staff evaluation is a commonly used business approach to assess employee performance, employer evaluation is equally valuable, but less commonly used. We show how it can benefit your business.

While many businesses can successfully build a product range and nurture a core customer group; taking their business to the next level can be more challenging. That’s where business metrics can help.

With 30% of people already filling out surveys using a smartphone and that figure only set to grow further, creating a mobile first survey is now a necessity, rather than a nice to have.

If you’re to retain and attract new customers, you need to be able to identify and resolve customer pain points. We show you how.

Given that just 24% of staff believe that their organisation cares about their wellbeing, the need to better address mental health and wellness at work has never been more vital.

Given the time and investment you put into writing surveys, you’ll want them to achieve the best possible results. That’s why it’s vital to identify the right survey respondents.

When it comes to gathering responses from different audience groups to help ascertain their thoughts, feelings and opinions, there’s nothing better than a survey.

With increasing patient expectations about what constitutes an acceptable level of service, the need to measure the patient experience has never been more vital. We show you how.