How To Get Anonymous Feedback From Employees

by
Mo Naser
on
August 27, 2024
A female employee sits at a laptop providing anonymous feedback via an online survey

There's something about anonymity that makes us feel more likely to be ourselves. It's why platforms like Reddit and Twitter are so popular - we can share our thoughts and opinions without fear of judgment or repercussions. The same concept can be applied to employee feedback. When given the option to provide feedback anonymously, employees are more likely to share their honest thoughts and feelings.

Anonymous employee feedback is a powerful tool for any organisation. It can benefit both employees and employers, creating a more open and honest work environment.

In this article, we'll explore how to get anonymous feedback from your employees. We'll cover the value of this approach, the tools you can use, and how to make the most of the insights you gather.

Understanding the value of anonymous feedback

There are many ways to gather anonymous employee feedback, which we'll explain in this article. But regardless of the method, there's real value in it.

Anonymity matters because it protects employee identity. When people know their names won't be attached to their comments, they're more likely to speak up about issues that might otherwise go unmentioned. This can lead to insights you might never have discovered through traditional feedback methods.

Anonymous feedback plays a crucial role in improving workplace culture. Deloitte found that 94% of executives and 88% of employees see workplace culture as a prime factor for a to succeed. The feedback you gather is actually crucial in shaping and improving that culture.

It's a domino effect. You get feedback and can improve workplace culture, which results in better retention and engagement.

Identifying the right tools for anonymous feedback

When you want anonymous feedback, the first thing you need to do is choose a method. Let's look at some popular options.

Survey software

Survey software is a digital tool for creating and distributing online surveys to your employees. It's a flexible option that can be customised to suit your needs.

At SmartSurvey, our platform allows for anonymous feedback collection. When you're looking for anonymous employee survey software, make sure it has features that ensure anonymity, like the ability to turn off email tracking.

Suggestion boxes

This is a more old-school method, but it's still effective. A suggestion box is precisely what it sounds like - a physical box where employees can drop off written feedback. It works by placing the box in a common area and providing paper and pens nearby. Employees can write their thoughts and drop them in the box whenever they like.

The pros of this method are that it's simple and low-tech. The cons are that it can be less convenient than digital methods, and you'll need to manually process the feedback.

Handwriting can also be considered an identifying feature. If you opt for this method, consider getting your employees to change theirs up or write with their non-dominant hand. Multiple-choice questions where they just tick a box also work.

Anonymous hotlines

These are third-party services that offer anonymous feedback options. They work by providing a phone number that employees can call to leave feedback. Since the person on the other end of the line doesn't know your employees, it's somewhat anonymous.

The benefit of using a third-party service is that it adds an extra layer of anonymity. However, it's harder to coordinate compared to the other two methods.

The advantage is that a phone conversation might more effectively convey emotions and tone. This can be particularly useful for sensitive issues.

Crafting effective anonymous surveys

Creating a good anonymous survey for employees is like cooking a good meal - you need the right ingredients and the proper technique.

Here are some best practices for designing questions that encourage honest responses:

  • Keep questions straightforward
  • Avoid leading questions (these might cause bias)
  • Use a different types of question types (multiple choice, rating scales, open-ended)
  • Focus on one topic per question
  • Provide enough options in multiple-choice questions

Using both open-ended and closed-ended questions can give you richer insights. Closed-ended questions (yes or no) are great for getting quantitative data. Open-ended questions allow employees to express themselves more fully. A good anonymous employee survey will use both types to get a complete picture.

When writing your questions, use clear and neutral language to avoid bias. Instead of asking, "Don't you think the new policy is great?" try, "What are your thoughts on the new policy?"

Let employees guide their answers.

Ensuring confidentiality and building trust

If you say it's confidential, you best mean it. Building trust is vital when it comes to anonymous feedback.

Start by clearly communicating the anonymity of the process to employees. They must understand that it is anonymous—nobody will ever find out who said what. You achieve this through a confidentiality statement in the survey introduction. Emphasise that all data will be aggregated to ensure anonymity.

To follow through on that promise, you need to take steps to ensure data privacy and secure storage of feedback. Always use a secure survey platform and avoid collecting personally identifiable information in the survey responses.

When handling and presenting the results, be careful not to compromise anonymity. The data should be numbers and percentages, without any specific comments or details that could reveal an individual's identity. This way, you're not just promising confidentiality—you're delivering it.

Timing and frequency of anonymous feedback collection

Employees have a job to do, so you don't want to burden them with a constant stream of HR surveys at work. But you also don't want to wait too long and miss insights. It's all about finding the right balance.

Timing is another factor to consider when collecting anonymous feedback. Too frequent surveys can lead to survey fatigue and lower response rates. Yet, waiting too long can result in outdated information.

Some of the best times to gather feedback are:

  • After major projects
  • During employee reviews
  • At regular intervals throughout the year (i.e., every quarter)

Remember, consistency is vital when it comes to feedback collection. Regular anonymous staff surveys allow you to track progress over time and show employees that you're committed to listening to their input.

Analysing and acting on anonymous feedback

Now comes the fun part - making sense of all that feedback you've collected!

When analysing the data, you'll want to use different techniques for qualitative and quantitative data. You can use statistical analysis to identify trends for quantitative data (like ratings or multiple-choice questions). For qualitative data (like open-ended responses), try categorising comments into themes.

Look for common themes in the responses. Are there particular issues that keep coming up? Are there areas where employees seem particularly satisfied or dissatisfied?

Gathering feedback is just the first step. The real magic happens when you develop action plans based on what you've learned. And don't forget to involve employees in this process - it shows that you take their input seriously.

Tip: an employee survey dashboard makes analysis of your data easier, by placing everything into a single view.

Overcoming challenges in collecting anonymous feedback

Like any process, collecting anonymous feedback can come with its challenges. Let's look at a few common ones and how to address them.

Scepticism or fear from employees about anonymity

Some employees might be worried that their feedback isn't genuinely anonymous. To address this, be transparent about your process. Explain exactly how you're ensuring anonymity, and consider using an online platform that can ensure anonymity for you, like SmartSurvey.

Low participation rates

If you're not getting many responses, try to understand why. Are the surveys too long? Are they inconvenient to complete? Consider offering incentives for participation or making the process easier.

Conflicting feedback or suggestions

Sometimes, you'll get feedback that seems to contradict itself. In these cases, try to dig deeper. In many cases, a follow-up survey will bring more clarity. The goal isn't to make everyone happy but to understand the different perspectives in your organisation.

The role of leadership in fostering a culture of feedback

Leadership plays a crucial role in providing a safe space for employees to share their thoughts and ideas without fear. When leaders model openness and responsiveness to feedback, it sets the tone for the entire organisation.

Encourage your leaders to both actively seek out feedback and give employee feedback constructively. That doesn't mean they must act on every suggestion, but they should acknowledge the input and explain their decisions.

It's also a good idea to train managers on how to interpret and act on feedback constructively. They should see feedback as a tool for improvement, not as criticism.

Measuring the ongoing impact of anonymous feedback

The work doesn't end after you've collected feedback and implemented changes. You need to measure the impact of these changes to ensure they're having the desired effect.

Consider tracking key performance indicators (KPIs) that relate to the areas you're trying to improve. For example, if you've made changes based on feedback about work-life balance, you might track metrics like overtime hours or employee satisfaction scores.

The feedback process itself should be continuous. Always look for ways to improve. After each round of feedback, evaluate what worked well and what could be better.

Wrapping up

Anonymous employee feedback is a powerful tool for creating a more open, honest, and productive workplace. It allows employees to share their thoughts and feelings, giving you insights you might not get through other means.

Ready to start collecting anonymous feedback from your employees? SmartSurvey offers a secure, user-friendly platform for creating and distributing anonymous surveys at work. Request a free demo and see how it can transform your workplace!

Key takeaways

Value of anonymous feedback: Anonymous feedback encourages employees to share honest opinions without fear of judgement or repercussions, leading to valuable insights that might not surface through traditional feedback methods.

Tools for collecting feedback: Various methods for gathering anonymous feedback include survey software, suggestion boxes, and anonymous hotlines. Each method has its pros and cons, and the choice depends on the organisation's needs.

Designing effective surveys: Crafting effective anonymous surveys involves using straightforward, unbiased questions, and incorporating both open-ended and closed-ended questions to capture a full range of employee perspectives.

Ensuring confidentiality: Building trust in the anonymity process is crucial. This includes clearly communicating confidentiality, using secure platforms, and presenting data in a way that protects individual identities.

Timing and frequency: The timing and frequency of anonymous feedback collection should balance the need for regular insights with the risk of survey fatigue. Optimal times include post-projects, during reviews, and at consistent intervals.

Analysing and acting on feedback: After collecting feedback, it is important to analyse both qualitative and quantitative data, identify common themes, and develop actionable plans to address issues. Involving employees in the action plan process is also beneficial.

Role of leadership: Leadership plays a vital role in fostering a culture of feedback. By modelling openness and responsiveness, leaders can encourage a safe environment for sharing ideas and promote continuous improvement within the workplace.

We make getting employee feedback easier

Capturing, analysing and acting on employee feedback is vital to building and maintaining a motivated and productive business. Find out how SmartSurvey makes understanding the employee experience easier and more effective.

Find out more