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The most crucial element of any organisation is its customers. Typically, the more customers you have, the more successful your business. And the best...

Over the last few years the importance of customer experience and satisfaction has grown significantly. Many organisations even consider it to be more...

Following the Market Research Society’s announcement that all face-to-face research should cease and the government’s subsequent lockdown to contain t...

If you’re to obtain the greatest value from your online survey, you’ll need to remove all the unhelpful responses your results. From respondents who ‘...

Your ability to gain the quality insights you need to make better decisions will depend on how many people respond to and complete your survey. So, it...

Consider any product or goods you own or buy regularly and it’s likely that it will have undergone extensive rounds of testing before you purchased it...

Considering that 79% of customers are more likely to make another purchase from a company that provides them with a good experience, it makes sound bu...

Capturing employee engagement data is essential to knowing how satisfied and motivated your team is at work. Motivated employees are more likely to pe...

Internet connectivity has exposed light to every dark corner of the world. The implications of the internet for carrying out surveys and analysis are...

Soup or Smoked Salmon? Turkey or Beef? Christmas Pudding or Trifle? Yes, the annual work Christmas bash is just about upon us. If you, or any of your...

Your customers are your most valuable source of information. Not only are most of them happy to tell you if there’s something they really love about y...

While most of you are likely to be familiar with the benefits of using surveys to gather customer feedback, how many of you have used them to improve...

Survey data and the impactful insights it can provide to help inform your decision making, offers one of the most powerful tools for your business. It...

According to a Gallup study, companies with engaged employees outperform those who don’t by a massive 202%. So, the ability to measure how your staff...

Once you’ve collected your online survey results, you’ll want to analyse them as quickly as you can, to see if they are producing the responses you we...

Whatever online survey you have created, when you have taken the time to research and carefully construct your questions, you’ll want to gather as muc...

When it comes to customer experience, there’s a huge disconnect between how companies perceive what they are providing and what customers feel they ar...

Unsatisfied customers can be extremely costly to your business. According to a recent study up to 80% of customers would be prepared to switch compani...

Sampling bias is something that can easily creep into surveys when the methods used unwittingly favour certain outcomes over others. While it is somet...

If you logged in to SmartSurvey recently you may have noticed the small banner asking you to take part in a feedback survey. If you did, we would like...

With today’s more crowded and competitive markets Customer Experience (CX) has never been more important. In fact, according to in-depth studies from...

Latest tech accolade caps a series of award wins during the Summer of 2019

Attitudes can change rapidly. So, if you are using the data from your online survey findings to make key strategic decisions, it’s critical to ensure...

From your careful choice of survey to your detailed selection and crafting of questions; having taken the time to create a great survey, you will want...

As a quick, low cost and convenient way to obtain feedback, email is still one of the most popular channels to distribute surveys online. In this post...

From the quality of your product or service and the strength of your marketing, sales and support teams, to customer happiness with your brand, there...

The “Friends and Family Test” (FFT) has played a vital role in gathering feedback for NHS organisations for several years. We’ve been proud to supply...

SMS is a survey distribution channel that often gets overlooked. Maybe because it can feel a little old-fashioned, with thoughts of old Nokia phones a...

Given the findings of a recent Harvard Business Review study citing a 31% increase in productivity among happy employees – gauging staff morale and kn...

Customer Effort Surveys can be an effective approach to collecting customer feedback. They are simple to set up and analyse, and flexible. They’re eff...

Have you taken this Year’s SmartSurvey Christmas quiz? This post is going to explain some of the features we used to make it fun and interactive, and...

When conducting surveys, it’s sometimes necessary to collect sensitive online survey data. The new General Data Protection Regulations (GDPR) will enf...

The General Data Protection Regulation (GDPR) is not far away and will place a strong burden on organisations to protect data! If you use online surve...