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Having got to grips with what a CX strategy is in the first part of our CX exploration, including how to measure customer experience, why it matters a...

From product differentiation and pricing strategies to cross selling, improving customer service and more. There are many strategies businesses can em...

To answer this question, you need to get back to basics and think about what’s most important to your business. And this begins with your customers.

Whether you’re trying to launch a new product or reposition your brand, or better assess consumer opinion and buying behaviour. No matter what sort of...

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires.

Keeping customers satisfied and loyal is a key aim for businesses everywhere. The belief being the more satisfied and loyal they are, the greater your...

No matter what type of business, or industry you operate in, your customers will typically go through a series of steps and interactions during their...

From rewards and recognition to professional development opportunities and leadership from senior managers, there are many things that can influence t...

When it comes to business success your staff are one of your most crucial assets. Not only through the knowledge and ideas they bring, but in how well...

Bias can occur quite frequently in our everyday lives. And we are often the instigators, using bias to turn a situation in our favour. Social desirabi...

When the Covid pandemic first emerged in early 2020, the world changed dramatically. None more so than the world of work. Organisations with office-ba...

Having done everything to perfect your survey, you’ll want to achieve the best possible response rate after sending it.

It doesn’t matter whether you’ve previously built lots of questionnaires, or you’re working on your very first one. You’ll want to maximise its engage...

Whether as a result of our participation in a research study, or as a health or social care patient. No matter what walk of life we’ve come from, most...

When it comes to feedback, we all consciously and subconsciously collect it from others daily. It’s why we adapt our behaviour depending on the situat...

In today’s digital age organisations have more information about us than ever before. They are also continually looking for new ways of gathering more...

From the difference between surveys and questionnaires, to the variations that exist between surveys and online forms. When it comes to feedback and t...

When it comes to your company assets, staff are among your most valuable, as having the right employees, knowledge and abilities in place, can be the...

While many of us will be familiar with the term customer experience (CX) and its importance to driving brand loyalty and revenue, our understanding of...

Whatever survey you create, you’ll want to achieve as high a survey response rate as you can, as this will increase the reliability of your data and w...

Having worked hard on your survey design and achieved some great results, you’ll want to maximise their value with those who matter.

Whatever size, or type of organisation you are, having an improved understanding of your stakeholder audience has never been more critical to your suc...

With today’s ever more competitive marketplace, it’s no longer enough for businesses to rely solely on product quality and the right price to stay com...

When it comes to business none of us operates in a vacuum.

Having looked at the advantages of application forms in recruitment, in the first part of our exploration into this topic, we’ll now take a more detai...

Given the increasing competitiveness of the recruitment industry and statistics, which reveal that 46% of recruiters are struggling to attract top tal...

As an organisation, we’ve been working hard on accessibility issues. And although we still have some way to go, we’re fully committed to ensuring our...

Having taken the time to create the perfect engaging survey, got your distribution methods ready and your team prepared to collect and analyse your re...

Many of us can probably relate to the following situation. When we’re in new or unfamiliar social surroundings, we will often mask our true selves and...

For Global Accessibility Awareness Day (GAAD) 2021 our accessibility consultant, Katherine Moonan, invited colour blind football commentator, Cameron...

When you consider that employees are typically the biggest contributors to a company’s overall profits and worth, it’s not hard to appreciate why the...

We’re delighted to be recognised in a new Gartner Digital Markets report, FrontRunners* Forms Automation Software, available through leading software...

Having provided a solid introduction to what is a pulse survey and how it can be used to support employee engagement, in the first part of our investi...