Questions

Discover common example survey questions, with tips, pros and cons, and samples, to craft effective surveys that gather insightful and actionable data.

Learn how to use Likert scales in surveys to gather balanced, actionable insights with examples, best practices, common pitfalls, and analysis tips.

Learn the benefits of single-choice questions in surveys, how they improve data quality, boost response rates, and simplify analysis for accurate insights.

Learn when to use structured vs unstructured questions in surveys. Discover their benefits, use cases, and how to combine them for insightful data.

Learn the pros and cons of mandatory survey questions, how to use them effectively, and alternative strategies to boost response rates and data quality.

Screening questions (or screeners) can be placed at the start of your questionnaire to determine which respondents are a good fit to complete your survey.

Best practice advice from the initial design and question choice of your survey to distribution and reporting of results.

Designing your survey may seem simple enough, but without due care, pitfalls like ambiguous questions can harm your survey’s accuracy and reliability. We show what they are and how to avoid them.

It pretty much goes without saying that quality survey questions are the basis for the success of your online questionnaire. If your objective is to f...

Good customer feedback is the key to helping organisations shape experiences that will keep customers coming back for more. We show how Likert scale survey questions can help you on this journey.

It can be overwhelming trying to choose between a wide array of survey question types each with their own strengths and uses. So, we explore some options for you.

Event surveys can reveal the expectations and experiences of your guests, but choosing and structuring the right questions is critical.

Whether you’re looking to gather insight about a specific topic and back this up with statistically supportive data, or your research is more explorat...

The way you ask questions can influence the sorts of answers you receive and the quality of those responses.

When it comes to survey questions, the choice is wide and varied, with each having their own advantages and disadvantages.

The amazing thing about surveys is that there’s always something new to learn and even more so when you’re just starting out. As a survey newcomer, be...

When it comes to using plain language, think about your own experiences, especially when you’re meeting someone for the first time and don’t know thei...

When it comes to your research and what you’re trying to find out, the research process behind it will generally fall into two camps quantitative or q...

When it comes to survey questions, people often shy away from asking anything about gender or sexuality. This can be for a variety of reasons, whether...

Whether you’re a student or micro business, an SME or a much larger sized organisation. There’s lots of reasons why you might want to conduct a survey...

If you’re to maximise the validity of your survey data and gain reliable feedback with which to take decisive actions, you need to ensure the right ca...

Alarmed about a recent drop in your survey’s response rates? Worried how this might affect the quality of your data and the insight you’re able to gle...

If you’re to maximise your engagement with recipients and optimise your response rates, knowing when to send a survey can have major impact on how suc...

Whether you’re trying to better understand your customers, or better engage with your employees. Whatever you’re trying to achieve with your online qu...

When it comes to writing your survey, at first thought it may seem a relatively simple task. However, without proper forethought and planning you coul...

Whatever rationale you have for conducting your survey, you’ll want to achieve as healthy a response rate as you can. The reason for this is that if i...

When you consider that a growing number of online surveys are already completed on mobile, and emojis and smileys are sent in their billions every day...

From rewards and recognition to professional development opportunities and leadership from senior managers, there are many things that can influence t...

Bias can occur quite frequently in our everyday lives. And we are often the instigators, using bias to turn a situation in our favour. Social desirabi...

When the Covid pandemic first emerged in early 2020, the world changed dramatically. None more so than the world of work. Organisations with office-ba...

It doesn’t matter whether you’ve previously built lots of questionnaires, or you’re working on your very first one. You’ll want to maximise its engage...

Whatever survey you create, you’ll want to achieve as high a survey response rate as you can, as this will increase the reliability of your data and w...

Having looked at the advantages of application forms in recruitment, in the first part of our exploration into this topic, we’ll now take a more detai...

Having provided a solid introduction to what is a pulse survey and how it can be used to support employee engagement, in the first part of our investi...

When you consider that as many as one in every five new hires are unlikely to recommend their employer, it highlights the importance of creating the r...

Given that employees are one of the most valuable assets that an organisation has, with those experiencing the greatest success tending to have the mo...

From unhappiness with their job role, working conditions, relationships with other colleagues or the lack of career progression opportunities, to othe...

Over the last few years the importance of customer experience and satisfaction has grown significantly. Many organisations even consider it to be more...

Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. O...