Purchase Intent Survey Template

This survey aims to gather information about customers' purchasing intentions and needs.

The survey covers demographic information, purchasing intentions, product awareness, and feedback and suggestions. It should take approximately 5-10 minutes to complete.

This Survey is completely free for you to use. Once you select it within your SmartSurvey account, you can make changes to it, or leave it as it is and simply send it out.

Number of Questions
14
Time to complete:
5 minutes
Categories:

Purchase intent survey questions in this example

1. What is your age?

The answer should be a single choice:

  1. 18-24
  2. 25-34
  3. 35-44
  4. 45-54
  5. 55 or older

2. What is your gender?

The answer should be a single choice:

  1. Male
  2. Female
  3. Prefer not to say

3. What is your occupation?

The answer should be a single choice:

  1. Student
  2. Professional
  3. Retired

4. Are you currently in the market for a new product or service?

The answer should be a single choice:

  1. Yes
  2. No
  3. Undecided

5. What is the primary reason for your purchase?

The answer should be a single choice:

  1. Replacement of an old product
  2. Upgrade to a new product
  3. First-time purchase

6. What is the most important factor in your purchasing decision?

The answer should be a single choice:

  1. Price
  2. Quality
  3. Brand reputation
  4. Product features

7. Have you made a similar purchase in the past?

The answer should be a single choice:

  1. Yes
  2. No

8. What was your overall experience with the previous product or service?

The answer should be a single choice:

  1. Highly satisfied
  2. Satisfied
  3. Neutral
  4. Dissatisfied
  5. Highly dissatisfied

9. How did you become aware of our product/service?

The answer should be a single choice:

  1. Advertising
  2. Word of mouth
  3. Online search

10. On a scale of 1-5, with 5 being the highest, how familiar are you with our product/service?

The answer should be a single choice:

  1. 1 (Not at all familiar)
  2. 2
  3. 3
  4. 4
  5. 5 (Extremely familiar)

11. Have you used our product/service before?

The answer should be a single choice:

  1. Yes
  2. No

12. How would you rate your overall experience with our product/service?

The answer should be a single choice:

  1. Highly satisfied
  2. Satisfied
  3. Neutral
  4. Dissatisfied
  5. Highly dissatisfied

13. What suggestions do you have for improving our product/service?

The answer should be a multi line text input.

14. Would you recommend our product/service to a friend or colleague?

The answer should be a single choice:

  1. Yes
  2. No
  3. Undecided

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