Competitor Analysis Survey Template

1. When I say "project management tool", who springs to mind?

The answer should be a text input.

2. Overall, how do they compare to us?

The answer should be a single choice:

1. They're better
2. They're about the same
3. They're worse

3. In what ways are they better than us?

The answer should be a multiple choice:

1. Price point
2. Branding/design
3. Product features
4. Ease of use
5. Customer service
6. None of the above
7. All of the above

4. How often do you see [question(18083351)]'s marketing campaigns?

The answer should be a single choice:

1. Never
2. Rarely
3. Sometimes
4. Very frequently

5. How likely are you to select our product over [question(18083351)]'s?

The answer should be a single choice per row:

1. Not at all likely

6. Where do you typically go to find out more about products in this category?

The answer should be a single choice:

1. An online search
2. Social media
3. Magazines/newspapers
4. Word of mouth