Buyer Persona Survey Template

1. What is your age?

The answer should be a single choice:

1. 18-24
2. 25-34
3. 35-44
4. 45-54
5. 55+

2. What is your gender?

The answer should be a single choice:

1. Male
2. Female
3. Prefer not to say
4. Other

3. What is your highest level of education?

The answer should be a single choice:

1. High school or equivalent
2. Associate's degree
3. Bachelor's degree
4. Master's degree
5. Doctoral degree
6. Professional degree

4. What is your current occupation?

The answer should be a single choice:

1. Student
2. Full-time employed
3. Part-time employed
4. Self-employed
5. Retired

5. What is your average monthly spend on [product/service]?

The answer should be a single choice:

1. Less than £50
2. £50 - £100
3. £100 - £200
4. £200 - £500
5. Over £500

6. How important is the following factor when purchasing [product/service]? (1 being not important, 5 being very important)

The answer should be a single choice per row:

1. Price
2. Quality
3. Convenience
4. Brand reputation
5. Product features

7. What is your preferred payment method for purchasing [product/service]?

The answer should be a single choice:

1. Credit card
2. Debit card
3. PayPal
4. Cash

8. What motivates you to purchase [product/service]? (Select all that apply)

The answer should be a multiple choice:

1. To solve a specific problem
2. To improve my daily routine
3. To save time
4. To treat myself
5. To impress others

9. What are your long-term goals for using [product/service]? (Select all that apply)

The answer should be a multiple choice:

1. To save money
2. To improve my health/well-being
3. To become more organized
4. To achieve a specific result
5. For personal fulfilment

10. Which of the following channels do you use to learn about new products and services? (Select all that apply)

The answer should be a multiple choice:

1. Social media
2. Online forums/communities
3. Influencer recommendations
4. TV commercials
5. Print ads
6. Search engines

11. Which of the following channels do you find most influential when making a purchasing decision? (Select one)

The answer should be a multiple choice:

1. Social media
2. Online forums/communities
3. Influencer recommendations
4. TV commercials
5. Print ads
6. Search engines