Brand Personality Survey Template

This survey aims to gather insights into the personality of a brand and understand how it is perceived by its audience. The survey includes questions about demographics, brand perception, brand personality, and open-ended questions for additional feedback.

Respondents are asked to describe the brand in one word, indicate what they believe the brand stands for, and associate adjectives with the brand. The survey results will help the brand make decisions that align with its values and effectively communicate with its audience.

This Survey Template is completely free for you to use. Once you select it within your SmartSurvey account, you can make changes to it, or leave it as it is and simply send it out.

Number of Questions
9
Time to complete:
3 minutes
Categories:

Brand personality survey questions in this example

1. What is your age?

The answer should be a single choice:

  1. 18-24
  2. 25-34
  3. 35-44
  4. 45-54
  5. 55+

2. What is your gender?

The answer should be a single choice:

  1. Male
  2. Female
  3. Prefer not to say
  4. Other

3. How would you describe our brand in one word?

The answer should be a single choice:

  1. Innovative
  2. Trustworthy
  3. Fun
  4. Professional

4. What do you think our brand stands for? (Select all that apply)

The answer should be a multiple choice:

  1. Quality
  2. Reliability
  3. Innovation
  4. Fun

5. What do you think sets our brand apart from our competitors?

The answer should be a multiple choice:

  1. Unique products
  2. Exceptional customer service
  3. Innovative technology

6. Which of the following adjectives do you associate with our brand? (Select all that apply)

The answer should be a multiple choice:

  1. Fun
  2. Innovative
  3. Professional
  4. Trustworthy

7. How would you describe the tone of voice used by our brand in communications (such as advertisements, social media, etc)?

The answer should be a single choice:

  1. Friendly
  2. Professional
  3. Humorous
  4. Inspiring

8. If our brand were a person, how would you describe their personality?

The answer should be a single choice:

  1. Outgoing
  2. Professional
  3. Trustworthy
  4. Innovative

9. Is there anything else you'd like to tell us about our brand's personality or how we can improve our brand image?

The answer should be a multi line text input.

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