Brand Perception Survey Template

1. How familiar are you with our brand?

The answer should be a single choice:

1. Very familiar
2. Somewhat familiar
3. Not familiar at all

2. How did you first become aware of our brand?

The answer should be a single choice:

1. Through friends or family
2. Through advertising
3. Through media coverage
4. Through a search engine

3. How would you describe our brand in one word?

The answer should be a text input.

4. Which of the following words would you associate with our brand?

The answer should be a single choice:

1. Innovative
2. Reliable
3. Affordable
4. High-quality
5. None of the above
6. Other

5. What do you think sets our brand apart from our competitors?

The answer should be a multi line text input.

6. In your opinion, what is the overall image of our brand?

The answer should be a single choice:

1. Positive
2. Neutral
3. Negative

7. Have you purchased any of our products or services before?

The answer should be a single choice:

1. Yes
2. No

8. How was your overall experience with our brand?

The answer should be a single choice:

1. Excellent
2. Good
3. Average
4. Poor

9. How likely are you to purchase from us again in the future?

The answer should be a single choice:

1. Very likely
2. Likely
3. Unlikely
4. Very unlikely

10. What could we improve on to enhance your customer experience?

The answer should be a multi line text input.

11. How often do you purchase from our brand?

The answer should be a single choice:

1. Frequently
2. Occasionally
3. Rarely
4. Never

12. How likely are you to recommend our brand to a friend or family member?

The answer should be a single choice:

1. Very likely
2. Likely
3. Unlikely
4. Very unlikely

13. What factors influence your decision to remain a loyal customer of our brand?

The answer should be a multi line text input.

14. Is there anything else you would like to share about your perception of our brand?

The answer should be a multi line text input.