Brand Awareness Survey Template

1. What is your age range?

The answer should be a single choice:

1. 18-24
2. 25-34
3. 35-44
4. 45-54
5. 55 and over

2. What is your gender?

The answer should be a single choice:

1. Male
2. Female
3. Prefer not to say

3. What is your highest level of education completed?

The answer should be a single choice:

1. High school or less
2. Some college
3. College degree
4. Graduate degree

4. Have you heard of our brand before taking this survey?

The answer should be a single choice:

1. Yes
2. No

5. How did you first hear about our brand?

The answer should be a single choice:

1. Online
2. Television
3. Print Ad
4. Word of Mouth
5. N/A

6. On a scale of 1 to 5, how familiar are you with our brand?

The answer should be a single choice:

1. 1 (Not familiar at all)
2. 2
3. 3
4. 4
5. 5 (Very familiar)

7. How likely are you to recommend our brand to a friend or family member?

The answer should be a single choice:

1. Definitely not
2. Probably not
3. Not sure
4. Probably
5. Definitely

8. Have you used any of our products/services before?

The answer should be a single choice:

1. Yes
2. No

9. Which of our products/services have you used?

The answer should be a multiple choice:

1. Product 1
2. Product 2
3. Product 3
4. Service 1
5. Service 2
6. N/A

10. On a scale of 1 to 5, how satisfied were you with the product/service you used?

The answer should be a single choice:

1. 1 (Very dissatisfied)
2. 2
3. 3
4. 4
5. 5 (Very satisfied)
6. N/A

11. How often do you see our advertisements (online, print, television, etc.)?

The answer should be a single choice:

1. Rarely
2. Occasionally
3. Sometimes
4. Often
5. Almost always

12. Have our advertisements influenced you to make a purchase from our brand?

The answer should be a single choice:

1. Yes
2. No

13. On a scale of 1 to 5, how effective do you think our advertisements are at promoting our products/services?

The answer should be a single choice:

1. 1 (Not effective at all)
2. 2
3. 3
4. 4
5. 5 (Very effective)