Voice of the Customer Survey (VOC) Template

Our Voice of the Customer survey template is designed to help you gather feedback on various aspects of your products and services.

The survey covers topics such as product satisfaction, customer service, website experience, and overall satisfaction. The survey is divided into five sections.

This template uses our CSAT and CES question types which automatically calculate score and enable you to use trend charts. 

 

Number of Questions
17
Time to complete:
6 minutes
Categories:

Voice of the customer survey (voc) questions in this example

1. What is your age?

The answer should be a text input.

2. What is your gender?

The answer should be a text input.

3. What is your occupation?

The answer should be a text input.

4. What is your income range?

The answer should be a text input.

5. What is your education level?

The answer should be a text input.

6. Which geographic region do you live in?

The answer should be a text input.

7. How satisfied are you with our product?

The answer should be a single choice:

  1. Very dissatisfied
  2. Dissatisfied
  3. Neither satisfied nor dissatisfied
  4. Satisfied
  5. Very satisfied

8. How likely is it that you would recommend this product to a friend or colleague?

The answer should be a rating scale, between 0 to 10.

9. How often do you use our product?

The answer should be a single choice:

  1. Daily
  2. Weekly
  3. Monthly
  4. Rarely
  5. Never

10. Have you ever had to contact our customer service department?

The answer should be a single choice:

  1. Yes
  2. No

11. How satisfied are you with the service that you received?

The answer should be a single choice:

  1. Very dissatisfied
  2. Dissatisfied
  3. Neither satisfied nor dissatisfied
  4. Satisfied
  5. Very satisfied

12. Have you visited our website in the past 6 months?

The answer should be a single choice:

  1. Yes
  2. No

13. How easy was it to find the information you were looking for on our website?

The answer should be a single choice:

  1. Very easy
  2. Somewhat easy
  3. Neutral
  4. Somewhat difficult
  5. Very difficult

14. Please tell us why you haven't visited our website in the past 6 months?

The answer should be a multi line text input.

15. Overall, how satisfied are you with our company?

The answer should be a single choice:

  1. Very satisfied
  2. Somewhat satisfied
  3. Neutral
  4. Somewhat dissatisfied
  5. Very dissatisfied

16. How likely are you to recommend our products/services to others?

The answer should be a single choice:

  1. Very likely
  2. Somewhat likely
  3. Neutral
  4. Somewhat unlikely
  5. Very unlikely

17. What can we do to improve our products or services to better meet your needs?

The answer should be a multi line text input.

Need inspiration?

For additional ideas to include in your feedback, see our list of voice of customer survey questions. With example questions covering customer satisfaction, interactions and communication, perception and motivation, product and service use, competitor comparisons, and product or service improvements, you're sure to find ideas for your questionnaire.

Get started and create your first survey

If you would like more information then please get in touch.