London & Partners

How London & Partners transformed insight gathering with SmartSurvey

As London’s growth agency, London & Partners champions the city on a global stage, to attract overseas organisations, events and visitors to the capital; and help retain and grow London companies.  As   expanded, London & Partners faced growing pains: fragmented survey processes, inconsistent branding, and manual workflows that slowed its ability to capture and act on critical insights.

Enter SmartSurvey. By equipping its team with an intuitive, centralised platform, London & Partners has transformed how they collect feedback, measure performance, and share insights. With tools like reusable templates, seamless Salesforce integration, and automated reporting, it has unlocked time savings, improved data accuracy, and empowered teams to work smarter, not harder. Now, whether London & Partners is tracking Net Promoter Scores (NPS) or evaluating programs like Grow London Global, it operates with greater agility and collaboration—all underpinned by SmartSurvey’s trusted technology.

SmartSurvey has delivered measurable results for London & Partners

Significant time savings

The automation features and reusable templates have reduced workloads across teams.

Additionally, reports can now be shared directly with stakeholders.

London & Partners's Head of Customer Insights, Claire Jones, explains:

“The ability to automate reports reduces workloads for the people who would otherwise have had to send them manually,”.

Streamlined data analysis

Advanced filtering and cross-tabulation tools help teams quickly customize insights to meet their needs.

“Cross-breaks and filtering options, along with saved reports, allow us to customise insights and save time,” said Claire.

Improved accuracy

SmartSurvey's integration with Salesforce ensures that accurate and real-time data is synced for critical KPIs like NPS and Gross Value Added (GVA).

Enhanced collaboration

SmartSurvey’s ability to share reports with non-account holders has streamlined teamwork across the organisation.

London & Partners has transformed its survey processes with SmartSurvey, empowering its teams, saving time, and enhancing collaboration.

From capturing event feedback to tracking key metrics like NPSand GVA, SmartSurvey has become a cornerstone of its data-driven strategy.

"SmartSurvey empowers us to work smarter and achieve more with feedback as an organisation."

Ready to elevate your feedback strategy?

London & Partners has transformed its survey processes with SmartSurvey, empowering its teams, saving time, and enhancing collaboration.

From capturing event feedback to tracking key metrics like NPS and GVA, SmartSurvey has become a cornerstone of its data-driven strategy.

And we can do the same for you. SmartSurvey provides you with all of the tools need to deliver exceptional customer experiences.

Request a demo today and discover how we can work with you!

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