Use Cases

Discover how to effectively use B2B surveys to gather insights, improve customer retention, and drive business growth with practical tips and strategies.

Think about all the people you've met and how quickly you decided whether you wanted to see them again. The same principle applies to customer relationships.

In today’s competitive world the value of a strong company culture cannot be overstated with the benefits of a happier, more engaged workforce typical...

If you’re to build a successful product or service, you either need to be solving some sort of problem or meeting a specific user need. We explore how surveys can improve usability testing.

In an increasingly competitive marketplace, organisations of all shapes and sizes must continually adapt and improve if they’re to stay ahead. We show how feedback loops can help your business.

When it comes to tools to get people to buy from you, case studies are a great way to turn hesitant leads into customers. Yet you cannot do this without good data, which is where surveys come in.

No matter what type of event you’re looking to run there’s lots to think about in terms of planning. So, the more information you can get upfront the better. We explore how event surveys help.

From knowing what you’re doing well and not so well, to getting the information to make the changes you need. When it comes to your business, the feed...

Whether it’s customers leaving your store or restaurant, or those using public services such as hospitals, trains, buses, leisure services and more. W...

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires.

Whether as a result of our participation in a research study, or as a health or social care patient. No matter what walk of life we’ve come from, most...

From the difference between surveys and questionnaires, to the variations that exist between surveys and online forms. When it comes to feedback and t...

When it comes to your company assets, staff are among your most valuable, as having the right employees, knowledge and abilities in place, can be the...

Considering that 79% of customers are more likely to make another purchase from a company that provides them with a good experience, it makes sound bu...

Given that nearly four out of five (78%) of business leaders rank employee retention as crucial and the costs of replacing employees is increasing, th...

While most of you are likely to be familiar with the benefits of using surveys to gather customer feedback, how many of you have used them to improve...

According to a Gallup study, companies with engaged employees outperform those who don’t by a massive 202%. So, the ability to measure how your staff...

From the quality of your product or service and the strength of your marketing, sales and support teams, to customer happiness with your brand, there...

Given the findings of a recent Harvard Business Review study citing a 31% increase in productivity among happy employees – gauging staff morale and kn...

An employee loyalty survey is an essential tool for organisations to measure the extent of employee allegiance and to identify areas where improvement...

Survey data analysis can help give you a better understanding of the decisions your customers make and increase the success of long-term business plan...