Market Research

Discover key brand metrics to measure awareness, perception, loyalty, and equity. Learn how surveys offer insights for strategic brand growth.

Discover why surveys are essential for research, such as broad reach, effective data collection, and ability to gather quantitative and qualitative insights.

The days of a one-size-fits-all B2B marketing strategy are long gone. We show how market segmentation backed by feedback can help you to better understand, engage and convert your customers.

Sometimes you may need to research hard to reach groups, which is where snowball sampling can be really effective. We explore everything you need to know.

Given the many choices consumers face every day, have you ever wondered why we choose one product over another? Well, that all starts with a product concept, which we will go on to explore.

Lead generation surveys are a fantastic tool to gain a greater insight into what your prospective customers need and increase future sales. We explore these surveys and their value to your business.

By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.

For marketers, knowing exactly how your customers view your brand and what improvements you need to keep them happy and buying more is vital. We show how different surveys can help your marketing.

Many new products fail due to a lack of preparation prior to launch. We investigate how to avoid this and maximise your success by using surveys for concept testing.

For times when random sampling isn’t possible or practical, a non-probability sampling approach like convenience sampling can be hugely beneficial. We explore everything you need to know about it.

Whatever move you’re looking to take, there is always an element of risk in product development, which is why the product research stage is so important.

When it comes to the adage of ‘not judging a book by its cover’ this sentiment in many cases no longer rings true, particularly in business.

When it comes to conducting surveys, generally you’ll be looking to get a snapshot view of the feelings of a group of people at single point in time.

When it comes to your survey it’s nearly always impossible, or at least impractical, to collect data from all the people or items that you’re interest...

Whether you’re trying to launch a new product or reposition your brand, or better assess consumer opinion and buying behaviour. No matter what sort of...

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires.

When it comes to business none of us operates in a vacuum.

Following the Market Research Society’s announcement that all face-to-face research should cease and the government’s subsequent lockdown to contain t...