Know-how

Learn about the different types of response bias in surveys, how they affect data accuracy, and practical tips to minimise their impact on results.

Learn the benefits of single-choice questions in surveys, how they improve data quality, boost response rates, and simplify analysis for accurate insights.

Learn how to effectively gather, analyse, and act on customer feedback to drive business growth, improve products, and enhance customer experience.

Learn when to use structured vs unstructured questions in surveys. Discover their benefits, use cases, and how to combine them for insightful data.

Learn the pros and cons of mandatory survey questions, how to use them effectively, and alternative strategies to boost response rates and data quality.

Discover how to choose the right survey tools for your business, with tips on features, customisation, integration, and security to boost customer insights.

Email remains a popular survey distribution method, and in this blog we discover how writing engaging subject lines for survey emails can get more people to open and take your survey.

Screening questions (or screeners) can be placed at the start of your questionnaire to determine which respondents are a good fit to complete your survey.

Humans are social creatures, our brains wired to connect with others. We can serve this desire to bond and belong by focusing on customer engagement.

Think about all the people you've met and how quickly you decided whether you wanted to see them again. The same principle applies to customer relationships.

Best practice advice from the initial design and question choice of your survey to distribution and reporting of results.

Given that surveys are one of the most effective ways to get data and insights, you’ll want to maximise their quality and reliability, which ethical survey practices can help with. We show you how.

From enabling more accurate and reliable data to helping to increase customer personalisation, trust, loyalty and more. There’s lots you can gain from zero-party data. We explore it in more detail.

It can be challenging to get to the crux of your survey data, unless you have the means to track and analyse all your key survey findings in one place. We show examples of how survey dashboards help.

While inclusion is crucial for nurturing a more diverse workplace and addressing inequalities in many industries, it’s also vital to building stronger, more representative surveys. We show you how.

Sometimes you may need to research hard to reach groups, which is where snowball sampling can be really effective. We explore everything you need to know.

It can quickly become overwhelming trying to manage and make sense of large volumes of data, unless you can sift through, digest and interpret it effectively. We show how a feedback dashboard helps.

Designing your survey may seem simple enough, but without due care, pitfalls like ambiguous questions can harm your survey’s accuracy and reliability. We show what they are and how to avoid them.

Bridge the gap between information and action with our new Dashboards and Sentiment Analysis, helping users extract trends and uncover hidden insights from their data, saving them valuable time.

From your subject matter and audience to considerations around form and functionality. There is lots to think about when you’re building a survey dashboard. Get on track with our best practice tips.

Surveys are great to gather data, but gaining insights can be time-consuming, if scattered across different tools. We explore the benefits of managing data collection and visualisation in one place.

A healthy response rate is only half the battle to uncover valuable survey insights. To get to data that really matters, you need to sort and analyse that data effectively too. Our blog shows you how.

In today’s competitive world the value of a strong company culture cannot be overstated with the benefits of a happier, more engaged workforce typical...

Given the increasingly complex challenges that organisations face, accurate and reliable data is vital to enabling them to make more informed choices. We explore how decision-making surveys can help.

In todays, data driven world, organisations rely on information more than ever before to make decisions. Yet not all data created is equal. We show how understanding hard and soft data is vital.

While you may be forgiven for thinking that anonymous and confidential surveys are the same, the fact is they’re not. We examine these different approaches and when it’s best to use each survey type.

From business analytics to scientific research, the collection and analysis of data is at the heart of today’s critical decision-making. We explore how observational data fits in with this.

Given that your survey title is the first thing potential respondents see, it needs to be as compelling as possible for them to participate. We show how to devise a good survey title name.

By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.

Probability sampling runs on the principle of randomness, where every individual within a population has an equal, but low chance of selection, for unbiased and more accurate results. We reveal more.

If you’re to build a successful product or service, you either need to be solving some sort of problem or meeting a specific user need. We explore how surveys can improve usability testing.

Surveying everyone in large populations is impractical. Survey sampling can help, acting as a magnifier for studying large populations in more manageable slices. We explore the representative sample.

Whatever your type of training and its aims, it’s likely to be a significant investment, so you’ll want to get it right. We show how running training surveys can help you with this.

The Net Promoter Score (NPS) is a popular metric that people are always looking to get more value from. Yet many people don’t appreciate the benefits of negative NPS feedback in helping them improve.

Left unchecked nonresponse bias can be a major source of error in your survey data, harming its accuracy and quality. We show how to reduce it in your surveys.

While keeping your survey clear and concise is important for any respondent audiences, it’s even more vital for skim readers. We offer tips on making your survey more appealing to skim readers.

It pretty much goes without saying that quality survey questions are the basis for the success of your online questionnaire. If your objective is to f...

Good customer feedback is the key to helping organisations shape experiences that will keep customers coming back for more. We show how Likert scale survey questions can help you on this journey.

From the bias of those creating your survey, to the preconceived opinions of those taking it. There’s probably a lot more types of bias than you might realise. So, we help investigate them for you.

QR code surveys are growing more popular, as they extend the use case options for survey distribution, helping you to reach more respondents. We show why it’s a great survey distribution alternative.

For times when random sampling isn’t possible or practical, a non-probability sampling approach like convenience sampling can be hugely beneficial. We explore everything you need to know about it.

While many businesses can successfully build a product range and nurture a core customer group; taking their business to the next level can be more challenging. That’s where business metrics can help.

With 30% of people already filling out surveys using a smartphone and that figure only set to grow further, creating a mobile first survey is now a necessity, rather than a nice to have.

Given the time and investment you put into writing surveys, you’ll want them to achieve the best possible results. That’s why it’s vital to identify the right survey respondents.

When it comes to gathering responses from different audience groups to help ascertain their thoughts, feelings and opinions, there’s nothing better than a survey.

It can be overwhelming trying to choose between a wide array of survey question types each with their own strengths and uses. So, we explore some options for you.

When it comes to your survey, one of the biggest questions you’ll be faced with is should I collect my respondents’ names or let them remain nameless and anonymous?

Having created your survey, and then distributed, gathered and analysed its data, you’ll be looking to report on your findings.

The higher your response rate, the more valid and reliable your survey insights are likely to be. Skip logic offers the tools you need to achieve this.

While a good Net Promoter Score is technically anything above zero, which implies that you have more promoters than detractors, it’s not quite as simple as that.

When it comes to data, we’re essentially talking about a collection of facts, figures, feedback and events gathered from different sources. And it’s t...

Whether you’re looking to gather insight about a specific topic and back this up with statistically supportive data, or your research is more explorat...

From knowing what you’re doing well and not so well, to getting the information to make the changes you need. When it comes to your business, the feed...

From your survey sample size to the demographics of the audience you’re trying to reach, when it comes to your survey and distribution choices there i...

The way you ask questions can influence the sorts of answers you receive and the quality of those responses.

When it comes to survey questions, the choice is wide and varied, with each having their own advantages and disadvantages.

As humans we’re hardwired to connect with and trust others. In fact, without this we would struggle to survive as a species, as we rely on trust in or...

The amazing thing about surveys is that there’s always something new to learn and even more so when you’re just starting out. As a survey newcomer, be...

When it comes to using plain language, think about your own experiences, especially when you’re meeting someone for the first time and don’t know thei...

When it comes to your research and what you’re trying to find out, the research process behind it will generally fall into two camps quantitative or q...

Having meticulously planned your survey, taken time to choose the right question types and carefully crafted the wording of your questionnaire, you’ll...

When it comes to survey questions, people often shy away from asking anything about gender or sexuality. This can be for a variety of reasons, whether...

When it comes to conducting surveys, generally you’ll be looking to get a snapshot view of the feelings of a group of people at single point in time.

Whether you’re a student or micro business, an SME or a much larger sized organisation. There’s lots of reasons why you might want to conduct a survey...

If you’re to maximise the validity of your survey data and gain reliable feedback with which to take decisive actions, you need to ensure the right ca...

Whether it’s customers leaving your store or restaurant, or those using public services such as hospitals, trains, buses, leisure services and more. W...

Having the taken the time to carefully prepare your survey and craft some compelling questions, you’ll want to achieve the best possible response to i...

When it comes to your survey, you’ll want to do everything you can to avoid bias, which can result in inaccurate or unrepresentative data.

Alarmed about a recent drop in your survey’s response rates? Worried how this might affect the quality of your data and the insight you’re able to gle...

If you’re to maximise your engagement with recipients and optimise your response rates, knowing when to send a survey can have major impact on how suc...

Whether you’re trying to better understand your customers, or better engage with your employees. Whatever you’re trying to achieve with your online qu...

When it comes to writing your survey, at first thought it may seem a relatively simple task. However, without proper forethought and planning you coul...

Whatever rationale you have for conducting your survey, you’ll want to achieve as healthy a response rate as you can. The reason for this is that if i...

When you consider that a growing number of online surveys are already completed on mobile, and emojis and smileys are sent in their billions every day...

When it comes to business success, one of the most important aspects is your relationship with your customers. If that relationship is good, they’re h...

Having got to grips with what a CX strategy is in the first part of our CX exploration, including how to measure customer experience, why it matters a...

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires.

Keeping customers satisfied and loyal is a key aim for businesses everywhere. The belief being the more satisfied and loyal they are, the greater your...

From rewards and recognition to professional development opportunities and leadership from senior managers, there are many things that can influence t...

Bias can occur quite frequently in our everyday lives. And we are often the instigators, using bias to turn a situation in our favour. Social desirabi...

When the Covid pandemic first emerged in early 2020, the world changed dramatically. None more so than the world of work. Organisations with office-ba...

Having done everything to perfect your survey, you’ll want to achieve the best possible response rate after sending it.

It doesn’t matter whether you’ve previously built lots of questionnaires, or you’re working on your very first one. You’ll want to maximise its engage...

Whether as a result of our participation in a research study, or as a health or social care patient. No matter what walk of life we’ve come from, most...

When it comes to feedback, we all consciously and subconsciously collect it from others daily. It’s why we adapt our behaviour depending on the situat...

From the difference between surveys and questionnaires, to the variations that exist between surveys and online forms. When it comes to feedback and t...

When it comes to your company assets, staff are among your most valuable, as having the right employees, knowledge and abilities in place, can be the...

While many of us will be familiar with the term customer experience (CX) and its importance to driving brand loyalty and revenue, our understanding of...

Whatever survey you create, you’ll want to achieve as high a survey response rate as you can, as this will increase the reliability of your data and w...

Having worked hard on your survey design and achieved some great results, you’ll want to maximise their value with those who matter.

Whatever size, or type of organisation you are, having an improved understanding of your stakeholder audience has never been more critical to your suc...

When it comes to business none of us operates in a vacuum.

Given the increasing competitiveness of the recruitment industry and statistics, which reveal that 46% of recruiters are struggling to attract top tal...

As an organisation, we’ve been working hard on accessibility issues. And although we still have some way to go, we’re fully committed to ensuring our...

Many of us can probably relate to the following situation. When we’re in new or unfamiliar social surroundings, we will often mask our true selves and...

For Global Accessibility Awareness Day (GAAD) 2021 our accessibility consultant, Katherine Moonan, invited colour blind football commentator, Cameron...

When you consider that employees are typically the biggest contributors to a company’s overall profits and worth, it’s not hard to appreciate why the...

When you consider that as many as one in every five new hires are unlikely to recommend their employer, it highlights the importance of creating the r...

While millions or nearly one in four of us according to recent statistics have been working remotely from home for many months already, there is still...

Given that employees are one of the most valuable assets that an organisation has, with those experiencing the greatest success tending to have the mo...