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1. What age demographic do you fit into? *
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2. What medium do you use most to access entertainment? Some examples include broadcast/terrestrial television, Streaming services such as Netflix or Amazon Prime, DVD’s/Blu-rays, etc. *
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3. Do you feel that Netflix is becoming the dominant medium of choice for television consumption, compared to broadcast/terrestrial television? *
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4. Have you watched Stranger Things?
If your answer is yes, please share your opinion on the show.
If your answer is no, please move onto question 7 *
5. What do you feel are the main themes communicated through the show? (There are no right or wrong answers)
6. Did you notice an increase in the level of product placement (Purposeful placement of brands within a show, with the intent to alter consumer behaviour) in the third season of Stranger Things and if so, how did it affect your viewing experience? – Please choose one and outline how this (if at all) affected your experience overall
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Please choose at least 3 options
7. Out of the following, which three options do you feel best help to communicate any given time period being depicted on screen, to the audience? *
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8. How would you feel if your favourite show began demonstrating increased levels of product placement within the story? – Please use the scale below *
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9. Do you pay much attention to adverts? For example, if an advertisement were to run in between breaks on broadcast television, would you change the channel? Or if adverts feature on a streaming platform, do you usually skip when the option becomes available? *
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10. What do you feel makes an engaging and successful advertisement? *
Thank you for participating in this survey! Your cooperation in this process will be highly beneficial to the research being conducted.