Supporter Survey 2023

Could you spare a couple of minutes to take our survey and help us find out a bit more about supporters like you?

We'd really appreciate your feedback! This survey is completely anonymous and we will use the results to help inform our future strategy. N.B. This is the same as our printed 2023 Supporter Survey, so if you've already completed a hard copy you don't need to do this one too - but thank you so much for your interest.

Please complete the survey by 23rd August 2023.

1. How long have you been aware of World Horse Welfare (previously known as the International League for the Protection of Horses, or ILPH)?

2. How did you find out about World Horse Welfare/the ILPH?

3. Which age group are you in?

4. What gender do you identify as (if you’re happy to tell us)?

5. Do you currently own/care for an equine or any other animals? If not, have you in the past? (Please select all that apply.)

I currently own/care for one or more equines
I ride (or my family rides) horses owned by others (eg. at a riding school)
I have owned/cared for equines in the past or used to have regular contact with them (eg. riding lessons)
I currently own/care for one or more other (non-equine) animals
I have owned/cared for other (non-equine) animals in the past
I’ve never owned/cared for any animals

6. What are your interests and hobbies? (Please select all that apply.)

7. What media do you most watch/read/listen to? (Please select the first, second, and third media channels you use most frequently.)

8. Which social media channels do you regularly use? (Please select all that apply.)

9. What is your preferred method of donating to World Horse Welfare? (Please select your top three choices.)

10. Which of these statements do you most identify with? (Please select any that apply.)

11. Which of World Horse Welfare’s values do you most admire? (Please select all that apply.)

Realistic in our approach, focusing on the practical to achieve what is possible now while mindful of the future
Compassionate in our attitudes, behaviour and decision-making
Forward-thinking in anticipating challenge and change, always seeking new ways of being more effective
None of them

12. Would you be interested in joining a subscription lottery scheme to help raise funds to support our work (i.e. a weekly draw paid through a monthly direct debit with the chance to win £1,000 and other cash prizes)?

Yes – I think this is a great idea I’d love to join
Yes – but it would depend on how much the cash prize would be
No – it’s not something that interests me
No – I don’t support lotteries or gambling related activities

13. What other types of causes do you support? (Please select all that apply.)

14. What other animal charities do you donate to?

15. How do you prefer to receive content from us?

Digitally
Print only
A combination of print and digital
I prefer to visit your farm(s)

16. Have you previously supported World Horse Welfare’s campaigns, for instance by signing a petition or emailing your MP?

I have supported your campaigns in the past and intend to do so again in the future
I have not taken part your campaigns yet but would like to do so in the future
I have supported your campaigns in the past but am unlikely to do so in the future
I have not supported your campaigns in the past and don’t think I'm likely to do so in the future

17. Which of the following statements about the involvement of horses in sport most closely aligns with your views? Please select one only.

I agree with the use of horses in sport as it currently is
I agree with the use of horses in sport but think that there need to be welfare improvements
I disagree with the use of horses in sport because I don’t believe that their welfare is protected regardless of any rules or regulations
No opinion
Don’t know

18. Which of the following statements about the involvement of horses for leisure purposes most closely aligns with your views? Please select one only.

I agree with the use of horses for riding for leisure
I agree with the use of horses for riding for leisure but think that there need to be welfare improvements to better protect these horses
I disagree with the use of horses for leisure riding because I think it compromises their welfare
No opinion
Don’t know

19. Which of the following statements most closely align with your views on the use of the whip on horses? (Please select any that apply.)

The way the whip is used now in equestrian sport, leisure and racing is acceptable the way it is
The whip can be an important aid to communicate with the horse
The whip is important for safety in racing, but it should not be used to encourage horses to run faster or maintain their position
The whip is used too often in horse sport and its use should be further restricted
The whip should be carried for safety
The whip should only be used to protect the safety of horse and rider
Whips should no longer be carried or used on horses in any circumstances
No opinion
Don’t know

20. We help working horses, donkeys and mules in Africa, Latin America and Asia through local partners who help horse owners and the wider community improve their horse care knowledge and practices. This can benefit both the equid and their owner, whose livelihood can be maintained or improved by having a healthier working equid. Which statement below best describes how you feel about this mutually beneficial approach?

It’s fine that the owner benefits, but I’m really only interested in supporting better welfare for the horses, donkeys and mules
I fully support this approach because it helps both animals and people, and the welfare of animals and people are connected
I’d prefer it if you worked to stop people from using equids for work at all
None of the above

21. Which aspects of our work appeal most to you? Please tick up to three options.

22. What should World Horse Welfare do more/ less of?

	Do more	Do less	Keep the same	No opinion
Rescue of suffering horses, donkeys and ponies in Britain	Rescue of suffering horses, donkeys and ponies in Britain Do more	Rescue of suffering horses, donkeys and ponies in Britain Do less	Rescue of suffering horses, donkeys and ponies in Britain Keep the same	Rescue of suffering horses, donkeys and ponies in Britain No opinion
Rehabilitation and rehoming of rescued horses, donkeys and ponies in Britain	Rehabilitation and rehoming of rescued horses, donkeys and ponies in Britain Do more	Rehabilitation and rehoming of rescued horses, donkeys and ponies in Britain Do less	Rehabilitation and rehoming of rescued horses, donkeys and ponies in Britain Keep the same	Rehabilitation and rehoming of rescued horses, donkeys and ponies in Britain No opinion
Improving equine welfare in horse sport and racing	Improving equine welfare in horse sport and racing Do more	Improving equine welfare in horse sport and racing Do less	Improving equine welfare in horse sport and racing Keep the same	Improving equine welfare in horse sport and racing No opinion
Educating horse owners on how to improve welfare	Educating horse owners on how to improve welfare Do more	Educating horse owners on how to improve welfare Do less	Educating horse owners on how to improve welfare Keep the same	Educating horse owners on how to improve welfare No opinion
Research into the root causes of welfare problems	Research into the root causes of welfare problems Do more	Research into the root causes of welfare problems Do less	Research into the root causes of welfare problems Keep the same	Research into the root causes of welfare problems No opinion
Influencing policy in the UK to improve welfare standards	Influencing policy in the UK to improve welfare standards Do more	Influencing policy in the UK to improve welfare standards Do less	Influencing policy in the UK to improve welfare standards Keep the same	Influencing policy in the UK to improve welfare standards No opinion
Influencing policy in Europe and internationally to improve welfare standards	Influencing policy in Europe and internationally to improve welfare standards Do more	Influencing policy in Europe and internationally to improve welfare standards Do less	Influencing policy in Europe and internationally to improve welfare standards Keep the same	Influencing policy in Europe and internationally to improve welfare standards No opinion
Campaign to end the long-distance transport of horses across Europe to slaughter	Campaign to end the long-distance transport of horses across Europe to slaughter Do more	Campaign to end the long-distance transport of horses across Europe to slaughter Do less	Campaign to end the long-distance transport of horses across Europe to slaughter Keep the same	Campaign to end the long-distance transport of horses across Europe to slaughter No opinion
International projects to improve the lives of working horses, donkeys and mules who support the livelihoods of their owners	International projects to improve the lives of working horses, donkeys and mules who support the livelihoods of their owners Do more	International projects to improve the lives of working horses, donkeys and mules who support the livelihoods of their owners Do less	International projects to improve the lives of working horses, donkeys and mules who support the livelihoods of their owners Keep the same	International projects to improve the lives of working horses, donkeys and mules who support the livelihoods of their owners No opinion
Highlight the breadth of our work helping horses in the UK and across the world	Highlight the breadth of our work helping horses in the UK and across the world Do more	Highlight the breadth of our work helping horses in the UK and across the world Do less	Highlight the breadth of our work helping horses in the UK and across the world Keep the same	Highlight the breadth of our work helping horses in the UK and across the world No opinion

23. Do you think there is something we should be doing that we are not?

No
Yes: