LCCC Tourism Strategy 2024 - 2029 response

1. The ambition:
   
   

The Tourism Strategy and Action Plan 2024-2029 provides a strategic roadmap for raising the profile of Lisburn & Castlereagh as a distinguished, sustainable, and socially inclusive tourism destination with a strong community spirit at its heart that champions people and place.

Within this framework, key ambitions of this plan include;

- Positioning Lisburn & Castlereagh as a leading tourism destination with a unique identity and unparalleled experiences in Ireland

- Raising the profile of Lisburn & Castlereagh as a landmark tourism destination with world-class authentic experiences that share the story of people and place including culture, history and heritage; outdoor recreation, adventure and activities; food and drink; an annual calendar of events and festivals

- Adopting a twofold approach to tourism development that encompasses

- Infrastructural investment and development: i.e., the curation and management quality tourism infrastructure
- Tourism industry and destination development: i.e., working with tourism and hospitality business to maximise social and economic opportunities including by investing in collaborative opportunities and enterprise development supports
- Empowering tourism providers in the destination to achieve sustainable livelihoods, create employment and spread economic benefits into the wider community
- Engaging the local resident and business communities in the destination’s tourism industry and offering.

Overall, do you think that this is what the ambitions of the Tourism Strategy and Action Plan 2024-2029 should be? 

The 5 strategic pillars that have emerged from the Tourism Strategy and Action Plan are 

·       Strategic Pillar 1 -  Position: elevating the profile of Lisburn & Castlereagh as a distinguished, sustainable and socially inclusion tourism destination 
·       Strategic Pillar 2 -  Innovation: Establishing a reputation as a leader and innovator in tourism development, ensuring that this evolves as an inherent hallmark across all activity 
·       Strategic Pillar 3 -  Collaboration: embedding a collaborative framework a) within the destination (across the tourism industry and the local community) and b) outside the destination with key stakeholders such as Tourism Northern Ireland, Tourism Ireland, Visit Belfast and the Lough Neagh Partnership
·       Strategic Pillar 4 -  Nurture: elevating the profile of Lisburn & Castlereagh as a destination defined by integrity and genuine care including by placing sustainable tourism development and sustainability at the heart of all activity
·       Strategic Pillar 4 -  Grow: providing the necessary guidance to support livelihoods, job creation and the local economy
Overall, do you think that this is what the strategic priorities for the Tourism Strategy and Action Plan 2024-2029 should be? Yes, No, Don’t know?  Please use the free-type space below to express any additional views, comments, recommendations, or insights.

The vision and value proposition define the tourism offering and identity for this destination. Overall, do you feel that this is what vision and value proposition within the Tourism Strategy and Action Plan 2024-2029 should be?