1. How often do you buy a new cycle jersey?
2. On average, how much do you spend on a new cycle jersey?
3. Where do you normally buy your cycle jerseys from? You may select more than more answer.
4. Where do you normally find out information about new cycling clothing brands? You may select more than one answer.
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5. Please place the following elements in order of priority when looking for and/or buying a new cycle jersey. (1 = highest ranked, 9 = lowest)
6. Do you generally apply the same rules when buying other cycling garments (e.g. shorts, jacket, etc.) that you do for a cycle jersey? E.g. Price, quality, materials, location of purchase etc.
7. On a scale of 1 - 5, how much emphasis do you put on the base fabric / material of your cycle jersey (1 = no emphasis, 5 = heavy emphasis)
8. Which cycling clothing brands do you associate most with high quality performance fabric and materials? You may select more than one answer.
9. Do you think that there is a link or connection between cycling and environmental sustainability? Please add any comments below if you would like.
10. Would you be interested in a cycle jersey that substituted the existing base material / fabric for a high quality sustainable alternative? E.g. organic merino wool or recycled polyester?
11. Would you take the sustainability of the jersey base fabric, and ethical production processes into consideration if it was more easily available? For example if it was shown on the cycle jersey label or on the company website?
12. Within which price region would you be willing to pay for a premium quality cycle jersey, made using sustainable fabrics and ethical production practices?
13. On a scale of 1 - 5, how important is the supply chain transparency of your cycle jersey when you look at purchasing a new product. I.e where the materials were sourced, where it is made, and how it gets to your door? (1 = no importance, 5 = high importance)
15. What age group are you in?
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16. What is your nationality?
17. How often do you ride your bike on average?
18. What role does cycling play in your life? You may select more than one answer.
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19. Please provide an email address as I may contact you for a secondary questionnaire. It will not be used for any other purposes or shared with any 3rd parties.