Can traditional estate agencies continue to thrive in the brave new online world?
1. Section 1 - Differentiation
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Our research suggests that online providers, who charge an upfront fixed fee, have adopted a business model that is less reliant on delivering a full sales progression service to the client after the property has been listed. As such, the public now have a choice about what support they need when selling their home.
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1. The general public don’t truly understand the role of a traditional estate agent. They generally think it’s a case of providing a valuation and listing the property on Rightmove or other similar websites. *
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2. The general public don’t understand the differences in service offered by traditional agents against those offered by alternative online providers. *
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3. Traditional agents are not doing enough to ensure the public are aware of the differences and how this might affect their sale *
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4. People consider cost as the main differentiator when choosing between a traditional agent and a new online provider *