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Market Research
1.
Market Research
We invite you to participate in our market research survey focused on traveling to Saudi Arabia. The purpose of this survey is to assess the stages travelers are in when considering a trip to Saudi Arabia using the AIDA methodology. Furthermore, we aim to explore how innovation in phygital experience can influence travelers to move from one stage to another and measure its impact on brand equity.
Please take a moment to answer the following questions:
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1.
Question 1.
Please select your gender identity
Required
- Required.
Female
Male
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2.
Question 2.
Choose your birth year range
Required
- Required.
1946 - 1964
1965- 1980
1981 - 1996
1997- 2010
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3.
Question 3.
Location:
Required
- Required.
China
United States of America
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Other
Required
This is required
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4.
Question 4.
Approximately how many international trips do you take per year?
Required
- Required.
None
1 to 2 trips
3 to 5 trips
6 to 10 trips
More than 10 trips
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5.
Question 5.
Have you been to the Middle East before?
Required
- Required.
Yes
No
If yes (please specify)
This is required
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6.
Question 6.
Please select the option that best describes your buying behavior:
Required
- Required.
I have a strong urge to make spontaneous purchases. I often make decisions based on immediate wants and desires, without much consideration for long-term consequences.
I take my time when making purchasing decisions. I carefully research and compare different options, analyze product features, read reviews, and consider multiple factors before committing to a purchase.
I always on the lookout for discounts, deals, and sales. I enjoy the thrill of finding the best price and willing to invest time and effort into searching for the greatest savings.
I am dedicated to specific brands or companies. I trust and prefer products from certain brands, often based on past positive experiences, reputation, or emotional connections.
I am an early adopter of new products, styles, or trends. I seek out the latest and most cutting-edge items, wanting to showcase my unique sense of style or be ahead of the curve.
I prioritize functionality and utility when making purchases. I focus on products or services that fulfill my specific needs and offer practical solutions without unnecessary features or frills.
I am driven by the desire for social recognition and prestige. I am attracted to luxury brands and products that help me project an image of wealth, success, or sophistication.
I have a preference for simplicity and minimalism. I value quality over quantity, prioritize functionality, and try to avoid unnecessary or excessive material possessions.
Other (please specify):
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Input box for - Other (please specify):
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7.
Question 7.
What are your travel preferences and interests? Please select
Required
- Required.
Visiting popular attractions and experiencing local culture
Seeking thrilling experiences (hiking, mountain climbing, skydiving, etc.)
Backpacking and low-budget, independent travel
Enjoying luxury accommodations and exclusive experiences
Immersing yourself in different cultures (traditions, history, art, cuisine, etc.)
Exploring natural wonders (national parks, wildlife sanctuaries, etc.)
Trying local cuisines and unique culinary experiences
Other (please specify):
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Input box for - Other (please specify):
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8.
Question 8.
Please select the range that best represents your average travel budget per day per person including accommodation, transportation and tours
Required
- Required.
Less than $100
$100 - $250
$251 - $500
$501 - $1,000
Over $1,000
Other (please specify):
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Input box for - Other (please specify):
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