Market Research

1. Market Research

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We invite you to participate in our market research survey focused on traveling to Saudi Arabia. The purpose of this survey is to assess the stages travelers are in when considering a trip to Saudi Arabia using the AIDA methodology. Furthermore, we aim to explore how innovation in phygital experience can influence travelers to move from one stage to another and measure its impact on brand equity.
Please take a moment to answer the following questions:
 

1. Please select your gender identity *

 

2. Choose your birth year range *

 

3. Location: *

 

4. Approximately how many international trips do you take per year? *

 

5. Have you been to the Middle East before? *

 

6. Please select the option that best describes your buying behavior: *

 

7. What are your travel preferences and interests? Please select *

 

8. Please select the range that best represents your average travel budget per day per person including accommodation, transportation and tours *