Potential Customer Data Collection

1. What is your age? *

13-18
19-24
25-29
30+

2. If you live in Sudan, where?

Khartoum
Omdurman
Bahri
Other (please specify):

3. If you don't live in Sudan, where?

4. Do you enjoy wearing traditional Sudanese clothing?

Yes
No

5. if no, why not? (ref. Q4)

6. How often do you buy clothing from Sudan? *

Never
Sometimes
Frequently
Often

7. How do you feel about the clothing in Sudan?

8. Do you usually find your preferred fit/size in Sudan?

Yes
No
No, but I tailor my clothes

9. Do you shop online in Sudan? *

Yes
No

10. if yes, which social platform do you use? (ref. Q12)

Facebook
Instagram
Twitter

11. Do you shop outside of Sudan? *

Yes
No

12. if yes, what stores do you shop from? (ref. Q14)

13. How much would you be willing to spend in total on a local Sudanese clothing brand? *

$30-$50
$50-$100
$100-$150
$150+

14. What social media platform influences your buying decision the most? *

15. How much importance do you give to each of these parameters on a scale of 1-5 before buying clothes? (5 being the most important & 1 being the least)

	1	2	3	4	5
Price	Price 1	Price 2	Price 3	Price 4	Price 5
Aesthetics (colour, look, fit)	Aesthetics (colour, look, fit) 1	Aesthetics (colour, look, fit) 2	Aesthetics (colour, look, fit) 3	Aesthetics (colour, look, fit) 4	Aesthetics (colour, look, fit) 5
Brand	Brand 1	Brand 2	Brand 3	Brand 4	Brand 5
Fashion sense uniqueness	Fashion sense uniqueness 1	Fashion sense uniqueness 2	Fashion sense uniqueness 3	Fashion sense uniqueness 4	Fashion sense uniqueness 5
Quality	Quality 1	Quality 2	Quality 3	Quality 4	Quality 5
Comfort	Comfort 1	Comfort 2	Comfort 3	Comfort 4	Comfort 5
Durability & ease care	Durability & ease care 1	Durability & ease care 2	Durability & ease care 3	Durability & ease care 4	Durability & ease care 5
Advertising & promotion	Advertising & promotion 1	Advertising & promotion 2	Advertising & promotion 3	Advertising & promotion 4	Advertising & promotion 5

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