The fashion market research (female aged 16-35)

1. Please note that we only require FEMALES aged between 16-35 to answer this survey.
(This survey is anonymous).

How old are you? *

2. Do you feel you would like to purchase clothing that is more sustainable? (Made using a lot less water, reducing waste such as cut offs and over producing garments, made with recycled or organic materials, no harmful to the environment dyes etc used and so on).
*

Yes and I'm happy to pay more for it than what similar non-sustainable brands sell at
Yes and I'm happy to pay slightly more for it than what similar non-sustainable brands sell at
Yes but I don't want to pay anything more than what similar non-sustainable brands sell at
No it doesn't concern me

3. What do you think of when you see this name? E.g: Positive, negative, masculine, feminine

ASTRAEA *

4. What do you think when you see the name KEFI? *

5. What name would you favour most for a sustainable clothing brand? Based on the way the name sounds and the meaning. *

Kefi - The spirit of joy, high spirits and frenzy, in which good times and a passion for life are expressed with an abundance of excitement.
Astraea - The Goddess of Innocence (as we are trying to make clothes that are innocent/not harmful to environment)
Arete - Goddess of virtue, excellence and goodness
Janis - Goddess of summer solstice

6. Do you have any name ideas for a sustainable clothing brand?

7. How much would you be happy to pay for a good quality, on trend sweatshirt/hoodie that is made in an ethical factory and made sustainably using sustainable materials? (E.g: Less water used, recycled or organic materials, no harmful to the environment dyes in the fabric, no waste material left over) *

8. How much would you be willing to pay for good quality, on trend joggers that are made sustainably? (E.g: Less water used, recycled or organic materials, no harmful to the environment dyes in the fabric, no waste material left over)
*

9. What would you usually purchase to wear with a hoodie? *

10. If a brand sold a matching set of joggers and a hoodie but separately, would you be more enticed to buy both? *

Yes
No
Maybe but at different times

11. What colours of basic (but branded) jogger/hoodies/t-shirts are you most likely to purchase?
please try to choose 3 colours for each product max. *

	Black	Charcoal grey/black	light grey	white	baby blue	navy blue	peach	orange	hot pink	light pink	yellow	dark green	light green	red
joggers	joggers Black	joggers Charcoal grey/black	joggers light grey	joggers white	joggers baby blue	joggers navy blue	joggers peach	joggers orange	joggers hot pink	joggers light pink	joggers yellow	joggers dark green	joggers light green	joggers red
t-shirts	t-shirts Black	t-shirts Charcoal grey/black	t-shirts light grey	t-shirts white	t-shirts baby blue	t-shirts navy blue	t-shirts peach	t-shirts orange	t-shirts hot pink	t-shirts light pink	t-shirts yellow	t-shirts dark green	t-shirts light green	t-shirts red
hoodie/sweatshirt	hoodie/sweatshirt Black	hoodie/sweatshirt Charcoal grey/black	hoodie/sweatshirt light grey	hoodie/sweatshirt white	hoodie/sweatshirt baby blue	hoodie/sweatshirt navy blue	hoodie/sweatshirt peach	hoodie/sweatshirt orange	hoodie/sweatshirt hot pink	hoodie/sweatshirt light pink	hoodie/sweatshirt yellow	hoodie/sweatshirt dark green	hoodie/sweatshirt light green	hoodie/sweatshirt red

Any other colours that you would buy and for which item?

12. What would entice you to buy from a new brand? (1 being the most enticing and 6 being the least) *

As seen on an influencer
A discount code
Friends telling you about the brand
Sold in a sourcing store such as END. clothing
Loyalty schemes
Large following on social media sites

If there was anything else please tell us what would be the most influential:

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