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The investigation of consumer preference towards lingerie

Dear Respondent,
 
The objective of this questionnaire is to explore the consumer perception and buying behaviour towards lingerie between British and Chinese women. The survey is part of the research process of the Master of degree awarded by the University of Manchester.
 
Please fill the questionnaire below and don't forget to submit your answer sheet. If any questions you don't intend to answer, just skip it. 
Thanking you for spending valuable time.
If in doubt, please contact me on email: yelei1121@163.com.
PS: This questionnaire is designed for lady only. If you received this questionnaire but you are a male, please send it  to your female friends. Thank you for your kindness.
 
Warm regards,
Lei YE
Student, University of Manchester
Please tick appropriate box.
 

1. Which age groups are you in?

 

2. Marital status

 

3. Monthly income

 

4. What kinds of lingerie have you ever bought or received as a gift?

 

5. How often do you purchase lingerie?

 

6. How much pounds a year do you spend on lingerie (refer to corsetry, hosiery and nightclothes ?

 

7. Where do you usually shop for your lingerie?（Multiple Answers)

 

8. How many bras do you own?

 

9. What's your shopping habit toward lingerie

AgreeNeither agree or disagreeDisagree
I prefer purchasing the same styles of lingerie
I buy new items for replacing worn-out items
I buy new items for pausing chic design or style
I have bought lingerie for my partner
I have bought lingerie as a gift
I tend to purchase lingerie from one retailer
 

10. How would you consider shopping environment when you buy lingerie items?

AgreeNeither agree or disagree Disagree
I prefer to shop online because of saving time
I prefer buying lingerie in physical stores because I can see the real items
Fitting room plays an important role in store environment
I feel saleswomen make me more comfortable than salesmen when I buying intimate items (such as bra)
 

11. How do you consider sexy collections (such as corsets and basques)?

AgreeNeither agree or disagree Disagree
I will not buy corsets and basques because they are too sexy
I buy corsets and basques for shaping figure
I buy sexy items for attracting partner
I buy sexy items for building self confidence
I buy them for their chic appearance
 

12. Which brands have you bought (for self or as a gift) in the past 12 months?(Multiple choice)

 

13. What will encourage you to shop lingerie?

AgreeEither agree or disagreeDisagree
Special dates (eg. Birthday or Valentine's Day)
Discount or promotional activity
Suggestion from trained salesperson in physical store
Free delivery on online shop
Excellent ads or celebrity effect (eg. David Beckham Bodywear at H&M)
 

14. What is the most important factors when you buying lingerie?
Ranking in order of importance (1 is the most important and 4 is the least important)

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