Truro BID Fourth Term Renewal Consultation

Tell us what you think?

Truro BID has been operating successfully for almost fifteen years delivering projects and services to support businesses in our Great Little City.

Truro BID’s third term finishes on 30th September 2022 but can be renewed subject to a new business plan being published and a ballot held where every levy paying business has a vote. Ahead of this process, we want to hear from all our levy paying businesses.

Your feedback and ideas will inform a new five-year business plan to be published in May 2022 ahead of a ballot in June/July 2022, where you will have the chance to vote ‘yes’ or ‘no’ for the continuation of the BID from October 2022 to September 2027. For the BID to proceed to a fourth term, there must be a majority voting in favour by number and by rateable value.

Please help us shape the next five years’ worth of investment in Truro - remember it is your BID scheme and it is vital that it reflects your needs whilst supporting Truro’s future prosperity. 

How we will use your Data
Please note that the information you provide will be kept confidential and individual responses will remain anonymous.  Information given by levy payers will be summarised and used as valuable feedback for the purposes of renewing Truro BID only.  Giving your business name allows us to understand the views of levy payers from different sectors, business sizes and areas within the BID boundary as well as ensuring we have the correct details so you have the right to vote later in the year. 

 

THEME 1 – EVENTS AND MARKETING
Promoting Truro and its businesses and hosting key events to drive footfall into our city is a key focus for Truro BID. We want Truro to remain a year-round destination for local people and visitors as well as building on our reputation as the best place in Cornwall for a Christmas experience.

AIM: To raise the profile of Truro as a year-round destination, increasing footfall and spend through delivering marketing campaigns and vibrant events working with key partners.

WE INTEND TO CONTINUE WITH THE FOLLOWING:

• Delivering an annual great Christmas offer that you would expect from a city to drive footfall into Truro via; installation and maintenance of Christmas Lights and key Christmas events such as Festive Friday (Christmas Lights Switch-on and Parade), Father Christmas grotto, street entertainment, street markets and light projections on buildings.
• Delivering an associated Christmas marketing campaign focusing on the magic of Christmas in Truro,  its unique shopping experience, late night shopping and the key events via: social media, printed marketing material with event listings, public realm advertising, print advertising and radio advertising.
• Promoting the city to residents and visitors all year round through working in partnership with Visit Truro and contributing towards Truro Guides or printed marketing material and the Visit Truro website.
• Organising and promoting events such as Truro Trend fashion show (promoting fashion, hair and beauty in the city), Children’s Day (family shows and sporting activities) and one day markets to encourage footfall into the city throughout the year.