Turn feedback into action, faster than ever before
Why choose SmartSurvey?
Go live in hours,
not months
Most customers go live within 48 hours. No complex setup, no long onboarding, just faster time to first insight.
Stop overpaying for unnecessary features
Advanced functionality without inflated costs, so you can launch faster, analyse deeper, and scale confidently.
Get expert help when you need it
Phone, chat, and email support from a dedicated team that knows the product and wants to see you succeed.
Build a smarter feedback collection engine
Collect, analyse, and act on feedback across every channel and every touchpoint, all from one connected platform.
Save your time and money with SmartSurvey
| Feature | SmartSurvey | Qualtrics |
|---|---|---|
| Custom branding |  |
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| Advanced skip logic | |
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| Powerful analysis features | |
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| Dashboards and reporting | |
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| Omnichannel feedback management | |
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| In-app feedback collection | |
|
| Advanced AI feedback analysis | |
|
| Enterprise-grade security | |
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| Multiple file export types | |
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| Data stored securely in UK | |
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| UK-based AI model | |
|
| Price match guarantee | |
|
| 297+ integrations | |
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| Free migration support | |
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| Dedicated support team | |
|
| Implementation time | Less than 1 week | Avg 2 months |
| Cost | ££$$ | £££££$$$$$ |
| ROI | Avg 6 months | Avg 21 months |
Start collecting feedback and acting on it fast
SmartSurvey is built for speed at every stage, from first survey to first decision.
Build your first survey without any training
Advanced logic, branching, and question types are there from the start. Your team can get productive immediately.
Go from setup to first response in 48 hours
Free migration support is included for new paid plans. You bring the ambition, we handle the transition.
Share insights with decision-makers straight away
Live dashboards let you push results to stakeholders in real time. Action follows insight, rather than waiting on it.
Give every team member the tools to drive real change
SmartSurvey gives your whole team the confidence to build, launch, and analyse surveys that produce results.
Build surveys that adapt to each respondent
Advanced skip logic, piping, randomisation, and custom variables create surveys that feel personal.
Cut analysis time by 50% with AI
Thematic and sentiment analysis surface themes and patterns in feedback automatically. Spend less time coding and more time taking action.
Close the loop on every response that matters
Create follow-up cases from responses, assign them to your team, and track outcomes with case management.
Work with a team invested in your success
Support is included as standard, and the team you reach is product-trained and focused on your outcomes.
Speak to someone who knows the product
Phone and live chat on paid plans. Talk to people who understand what you're trying to do and can help you do it.
Switch without the hassle
Free migration support covers up to three surveys for new paid customers, so the move feels straightforward.
Grow your programme with a team behind you
Our managed services team can take on survey design, distribution, and dashboards. Your team stays focused on outcomes, not operations.
Frequently asked questions
SmartSurvey is built for feedback collection. The survey builder is intuitive enough for your whole team to use, the analysis tools are designed to get you to insights fast, and case management keeps the feedback loop closed across every programme. Most customers are up and running within 48 hours.
SmartSurvey uses clear, tiered pricing with no hidden modules or unexpected fees as your programme grows. A price match guarantee means you always know you're getting fair value. Book a demo to get started.
Yes. SmartSurvey supports advanced skip logic, branching, piping, randomisation, and 24+ question types including NPS, CSAT, CES, matrix, and heatmaps. AI features include thematic analysis, sentiment analysis, translations, and AI-generated follow-up questions. The platform is WCAG 2.2 AA compliant with full multi-language and RTL support.
Yes. SmartSurvey supports web intercepts, pop-up invites, email with embedded questions, SMS, QR codes, tracking links, offline and kiosk collection, and web embed. Each channel is tracked individually so you can compare response rates across sources.
Built to fit into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.
Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.
Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.
Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.
SmartSurvey is the best platform for feedback collection. The survey builder is intuitive, the analysis tools get you to insight fast, and the support team keeps your programme moving. If you want to spend more time acting on what your customers, employees, or users are telling you and less time wrestling with your platform, SmartSurvey is built for that.
